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Consumer behaviour
80
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Phau, Ian
Gierl, Heribert
119
Belk, Russell W.
116
Han, Heesup
116
Bauer, Hans H.
111
Pelsmacker, Patrick de
107
Grunert, Klaus G.
104
Huber, Frank
100
Mattila, Anna S.
100
Kaiser, Harry M.
97
Wiedmann, Klaus-Peter
91
Lusk, Jayson L.
86
Herrmann, Andreas
84
Sheth, Jagdish N.
82
Dwivedi, Yogesh Kumar
80
Eisend, Martin
80
Grewal, Dhruv
78
Usman, Osly
76
Anderson, Simon P.
75
Foxall, Gordon R.
74
Loureiro, Sandra Maria Correia
73
Septianto, Felix
73
Khare, Arpita
72
Chintagunta, Pradeep K.
70
Bruhn, Manfred
69
Wansink, Brian
69
Bagozzi, Richard P.
68
Nayga, Rodolfo M.
66
Verhoef, Peter C.
66
Agarwal, Sumit
65
Stavins, Joanna
65
Paul, Justin
64
Esch, Franz-Rudolf
62
Gröppel-Klein, Andrea
62
Jang, Soocheong
61
Rajagopal
60
Skiera, Bernd
60
Taylor, Charles Raymond
60
Hollebeek, Linda D.
59
Ko, Eunju
59
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Marketing intelligence & planning
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Journal of promotion management : JPM
8
Journal of fashion marketing and management
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Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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2
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International journal of consumer studies
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
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1
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
2
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
3
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
4
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
5
Effective
advertising
appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
6
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in
advertising
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
Saved in:
7
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Saved in:
8
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
9
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
10
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
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