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~person:"Phau, Ian"
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Consumer behaviour
41
Konsumentenverhalten
41
Brand management
36
Markenführung
36
Brand image
33
Markenimage
32
Luxury goods
24
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Australien
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Phau, Ian
Burmann, Christoph
153
Esch, Franz-Rudolf
148
Baumgarth, Carsten
94
Huber, Frank
82
Melewar, T. C.
80
Batabyal, Amitrajeet A.
77
Bruhn, Manfred
72
Meffert, Heribert
68
Keller, Kevin Lane
66
Nijkamp, Peter
62
Galenson, David W.
60
Wiedmann, Klaus-Peter
55
Tomczak, Torsten
51
Ahlert, Dieter
50
Bauer, Hans H.
50
Loureiro, Sandra Maria Correia
48
Balmer, John M. T.
47
De Chernatony, Leslie
46
Han, Heesup
46
Bang, Nguyen
45
Foroudi, Pantea
44
Hollebeek, Linda D.
43
Merrilees, Bill
43
Sattler, Henrik
43
Pechlaner, Harald
39
Schmidt, Holger J.
38
Völckner, Franziska
38
Fournier, Susan
37
Ind, Nicholas
36
Herstatt, Cornelius
35
Pitt, Leyland F.
35
Romaniuk, Jenni
35
Herrmann, Andreas
34
Piller, Frank T.
34
Christodoulides, George
33
Füller, Johann
33
Strebinger, Andreas
33
Diamantopoulos, Adamantios
32
Ko, Eunju
32
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Journal of fashion marketing and management
6
Journal of business research : JBR
5
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
Country of origin effect : looking back and moving forward
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of wine business research : IJWBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing : an international journal
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Strategic change
1
The journal of consumer marketing
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Tourism review : the official journal of the AIEST
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
51
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1
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa
;
Phau, Ian
;
Polczynski, Aleksandra
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
Saved in:
2
The role of movie images and its impact on destination choice
Quintal, Vanessa
;
Phau, Ian
- In:
Tourism review : the official journal of the AIEST
70
(
2015
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011400748
Saved in:
3
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
4
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
5
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
6
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
7
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
8
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
9
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
10
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
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