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Factors affecting customer value on buying decisions : a multi-experiment analysis

Rajagopal - In: Dexterity in global business : a cross-dimensional analysis, (pp. 81-115). 2014

Persistent link: https://www.econbiz.de/10010359876

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Editorial: embedding social media into leisure and toruism marketing strategies

Rajagopal - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 173-175

Persistent link: https://www.econbiz.de/10011541314

Business analytics and cyber security management in organizations

Rajagopal (ed.); Behl, Ramesh (ed.) - 2017

"This book compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business and outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets"--

Persistent link: https://www.econbiz.de/10011542838

Business analytics and cyber security management in organizations

Rajagopal (ed.); Behl, Ramesh (ed.) - 2017

Persistent link: https://www.econbiz.de/10012393914

Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10012509425

Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343

Persistent link: https://www.econbiz.de/10011840440

Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569

Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of services and operations … 35 (2020) 1, pp. 58-77

Persistent link: https://www.econbiz.de/10012178614