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Relationship marketing
33
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Thaichon, Park
Bruhn, Manfred
132
Homburg, Christian
113
Kumar, V.
80
Stauss, Bernd
64
Huber, Frank
59
Han, Heesup
55
Verhoef, Peter C.
55
Herrmann, Andreas
51
Hollebeek, Linda D.
51
Bauer, Hans H.
50
Mattila, Anna S.
47
Grönroos, Christian
46
Piller, Frank T.
46
Reichwald, Ralf
44
Edvardsson, Bo
43
Krafft, Manfred
43
Palmatier, Robert W.
42
Gallouj, Fai͏̈z
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Mattoo, Aaditya
41
Corsten, Hans
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Gil Saura, Irene
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Rahman, Zillur
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Svensson, Göran
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Wirtz, Jochen
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Evanschitzky, Heiner
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Smith, Alan D.
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Stock-Homburg, Ruth
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Prentice, Catherine
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Gustafsson, Anders
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Eggert, Andreas
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Kaiser, Ulrich
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Töpfer, Armin
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Hippner, Hajo
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Mittal, Vikas
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Rubalcaba-Bermejo, Luis
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Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Routledge advances in management and business studies
2
Asia Pacific Journal of Marketing and Logistics
1
Emerald insight
1
Entrepreneurship and organizational change : managing innovation and creative capabilities
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Contemporary Issues in Business and Government
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Psychology & marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
36
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1
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
2
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
Saved in:
3
Creating effective franchising relationships : challenges of managing mature franchisees
Frazer, Lorelle
;
Merrilees, Bill
;
Nathan, Greg
; …
- In:
Entrepreneurship and organizational change : managing …
,
(pp. 135-148)
.
2020
Persistent link: https://www.econbiz.de/10012165409
Saved in:
4
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
5
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
6
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
7
Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul
;
Thaichon, Park
;
Weaven, Scott
- In:
Developing digital marketing : relationship perspectives
,
(pp. 103-134)
.
2021
Persistent link: https://www.econbiz.de/10012585849
Saved in:
8
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
9
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
10
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
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