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Levin, Elizabeth; Lobo, Antonio; Thaichon, Park - In: Journal of Contemporary Issues in Business and Government 22 (2016) 1, pp. 6-22

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Thaichon, Park; Quach, Sara; Bavalur, Amulya Sai; Nair, … - In: Services marketing quarterly 38 (2017) 3, pp. 142-154

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Vahdat, Arash; Hafezniya, Hanieh; Jabarzadeh, Younis; … - In: Services marketing quarterly 41 (2020) 3, pp. 236-255

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Quach, Sara; Jebarajakirthy, Charles; Thaichon, Park - In: Journal of retailing and consumer services 38 (2017), pp. 34-43

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Quach, Sara; Jebarajakirthy, Charles; Thaichon, Park - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 435-463

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Xuan Nhi Nguyen; Thaichon, Park; Phi Van Nguyen Thanh - In: Services marketing quarterly 40 (2019) 1, pp. 48-65

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Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021

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Kremez, Zhanna; Frazer, Lorelle; Quach, Sara; Thaichon, Park - In: Journal of strategic marketing 30 (2022) 2, pp. 137-159

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Thaichon, Park; Surachartkumtonkun, Jiraporn; Singhal, … - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 407-422

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