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~person:"Vargo, Stephen L."
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Marketing theory
34
Marketingtheorie
34
Service-Dominant Logic
24
Service-dominant logic
24
Betriebliche Wertschöpfung
9
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9
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service-dominant logic
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English
35
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Vargo, Stephen L.
Kumar, Satish
83
Tadajewski, Mark
81
McAleer, Michael
60
Chang, Chia-Lin
57
Hunt, Shelby D.
53
Sheth, Jagdish N.
53
Kraus, Sascha
50
Wohlrabe, Klaus
50
Hamermesh, Daniel S.
48
Jaffe, Adam B.
46
Havránek, Tomáš
45
Chan, Kam C.
43
Azoulay, Pierre
42
Kotler, Philip
42
Frey, Bruno S.
40
Lim, Weng Marc
37
Ruiz-Castillo, Javier
35
Malhotra, Naresh K.
34
Stanley, Tom D.
33
Aguinis, Herman
32
Köseoglu, Mehmet Ali
32
Taylor, Timothy G.
32
Jones, D. G. Brian
31
Ferreira, João J. M.
30
Law, Chun Hung Roberts
29
Paul, Justin
29
Lusch, Robert F.
28
Trajtenberg, Manuel
27
Antony, Jiju
26
Czarnitzki, Dirk
26
Maclaran, Pauline
26
Oxley, Les
26
Zimmermann, Klaus F.
26
Zimmermann, Christian
25
Abramo, Giovanni
24
Anderson, David L.
24
Doucouliagos, Chris
24
Merigo, Jose Maria
24
Shaw, Eric H.
24
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Academy of Marketing Science
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European journal of marketing : EJM
4
AMS review : official publication of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Marketing theory
3
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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1
Journal of service management
1
Major theoretical debates and contemporary issues in marketing theory
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marketing-mix strategies - product strategy and promotion strategy
1
The Routledge handbook of service research insights and ideas
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ECONIS (ZBW)
35
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1
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
2
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
3
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
4
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
5
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
6
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
7
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
Saved in:
8
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
9
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
10
"Relationship" in transition : an introduction to the special issue on relationship and service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 167-168
Persistent link: https://www.econbiz.de/10008758138
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