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~person:"Wallace, Elaine"
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Brand management
12
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Wallace, Elaine
De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
56
Chernatony, Leslie de
48
Christodoulides, George
18
Martínez, Eva
15
Cottam, Susan
14
McDonald, Malcolm
10
Harris, Fiona
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Ruane, Lorna
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Catalán, Sara
3
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Stefuryn, Maryana
3
Suvatjis, Jean
3
Tarnovskaya, Veronika V.
3
Vallaster, Christine
3
Augusto, Mário
2
Augusto, Mário Gomes
2
Brodie, Roderick J.
2
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Journal of business research : JBR
7
Journal of Product & Brand Management
5
Journal of marketing management : MM
4
European Journal of Marketing
3
European journal of marketing : EJM
3
Journal of Services Marketing
3
The journal of product & brand management
3
The service industries journal
3
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
International Journal of Bank Marketing
1
International journal of contemporary hospitality management
1
Journal of Business Ethics
1
Journal of Business Research
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of advertising research
1
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1
Journal of business ethics : JOBE
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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ECONIS (ZBW)
23
Other ZBW resources
15
OLC EcoSci
10
RePEc
3
USB Cologne (EcoSocSci)
1
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1
Service employee performance : its components and antecedents
Wallace, Elaine
;
De Chernatony, Leslie
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10003857822
Saved in:
2
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
3
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
4
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
5
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
6
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
9
How leadership and commitment influence bank employees’ adoption of their bank’s values
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business ethics : JOBE
101
(
2011
)
3
,
pp. 397-414
Persistent link: https://www.econbiz.de/10009272437
Saved in:
10
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
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