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~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
73
Konsumentenverhalten
73
Deutschland
28
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28
Luxury goods
20
Luxusgüter
20
Brand management
18
Markenführung
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German
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Wiedmann, Klaus-Peter
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Ko, Eunju
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Rajagopal
55
Thøgersen, John
55
Walsh, Gianfranco
55
Warlop, Luk
54
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Gottfried Wilhelm Leibniz Universität Hannover
2
Universität Hannover / Institut für Marketing & Management
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Schriftenreihe Marketing, Management
19
Journal of business research : JBR
6
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Psychology & marketing
3
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3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Ganzheitliches Marketing und Management
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of customer behaviour
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Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Management Know-how
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
The journal of media economics
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
78
USB Cologne (EcoSocSci)
4
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1
Brand
extensions : a successful strategy in luxury
fashion
branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
2
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
3
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
4
The perceived value of
brand
heritage and
brand
luxury : managing the effect on
brand
strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
5
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
6
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
7
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
8
An international perspective on luxury
brand
and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
9
Measuring
brand
performance in the cruise industry :
brand
experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
10
Strategisches Markencontrolling
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10003678720
Saved in:
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