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Exploring the nonlinear influence of nonverbal dominance in marketing communicators : instrumental outcomes, social outcomes, and persuasion
Lasarov, Wassili; Orth, Ulrich R.; Wirtz, Jochen; Holm, … - In: Journal of business research : JBR 168 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014434762
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Corporate digital responsibility (CDR) in the age of AI : implications for interactive marketing
Kunz, Werner H.; Wirtz, Jochen - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 31-37
Persistent link: https://www.econbiz.de/10014475060
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How intelligent automation, service robots, and AI will reshape service products and their delivery
Wirtz, Jochen; Pitardi, Valentina - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 289-300
Persistent link: https://www.econbiz.de/10014330947
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Artificial intelligence in marketing : topic modeling, scientometric analysis, and research agenda
Mustak, Mekhail; Salminen, Joni; Plé, Loïc; Wirtz, Jochen - In: Journal of business research : JBR 124 (2021), pp. 389-404
Persistent link: https://www.econbiz.de/10012493900
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Organizational ambidexterity : cost-effective service excellence, service robots, and artificial intelligence
Wirtz, Jochen - In: Organizational dynamics : a quarterly review of … 49 (2020) 3, pp. 1-9
Persistent link: https://www.econbiz.de/10012290782
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Service robots, agency and embarrassing service encounters
Pitardi, Valentina; Wirtz, Jochen; Paluch, Stefanie; … - In: Journal of service management 33 (2022) 2, pp. 389-414
Persistent link: https://www.econbiz.de/10012880733
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Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
So, Kevin Kam Fung; Kim, Hyunsu; Liu, Qing; Fang, Xiang; … - In: European journal of marketing 58 (2024) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10014466289
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Intelligent automation, service robots, and AI : the service revolution is in full swing
Kunz, Werner H.; Wirtz, Jochen; Paluch, Stefanie - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 93-110). 2023
Persistent link: https://www.econbiz.de/10014338924
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research
Mariani, Marcello M.; Wirtz, Jochen - In: International journal of contemporary hospitality management 35 (2023) 8, pp. 2929-2943
Persistent link: https://www.econbiz.de/10014314892