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~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Sheth, Jagdish N.
45
Belk, Russell W.
37
Gröppel-Klein, Andrea
19
Bauer, Hans H.
17
Herrmann, Andreas
16
Spiller, Achim
16
Esch, Franz-Rudolf
14
Weinberg, Peter
14
Bettman, James R.
13
Choi, Tsan-Ming
13
Foxall, Gordon R.
13
Grunert, Klaus G.
13
Henninger, Claudia E.
13
Wiedmann, Klaus-Peter
13
Ahlert, Dieter
12
Diehl, Sandra
12
Kenning, Peter
12
Bagozzi, Richard P.
11
Bruhn, Manfred
11
Hill, Ronald Paul
11
Reisch, Lucia A.
11
Scherhorn, Gerhard
11
Schmitt, Bernd
11
Diller, Hermann
10
Holbrook, Morris B.
10
Schröder, Hendrik
10
Stobart, Jon
10
Terlutter, Ralf
10
Arnould, Eric J.
9
Enneking, Ulrich
9
Fournier, Susan
9
Hansen, Ursula
9
Jacoby, Jacob
9
Kardes, Frank R.
9
Keller, Kevin Lane
9
Maclaran, Pauline
9
Martínez-López, Francisco J.
9
Mohd Suki, Norazah
9
Pelsmacker, Patrick de
9
Rudolph, Thomas
9
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
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Edward Elgar Publishing
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American Marketing Association
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8
Deutsche Shell-Aktiengesellschaft / Jugendwerk
6
Deutscher Dialogmarketing Verband
6
Nomos Verlagsgesellschaft
6
RWTH Aachen
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
European Society for Opinion and Marketing Research
4
Springer Malaysia Representative Office
4
Books on Demand GmbH <Norderstedt>
3
Christian-Albrechts-Universität zu Kiel
3
Institut der Deutschen Wirtschaft Köln
3
OECD
3
Universität Mannheim
3
W. Bertelsmann Verlag
3
American Council on Consumer Interests
2
American Psychological Association
2
Deutschland / Umweltbundesamt
2
Dr. Hans-Joachim Köster <Firma>
2
Europäische Kommission
2
Evangelische Akademie Tutzing
2
Forschungsgruppe Konsum und Verhalten
2
Forschungsinstitut Betriebliche Bildung
2
Goethe-Universität Frankfurt am Main
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
IGI Global
2
International Association for Research in Economic Psychology
2
Leuphana Universität Lüneburg
2
Organisation for Economic Co-Operation and Development
2
Peter Lang GmbH
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
School of Business <Townsville, Queensland>
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Zentrum für Empirische Forschung
2
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Premier reference source
46
Handbook of consumer psychology
42
Journal of business research : JBR
39
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
36
Legends in consumer behavior
32
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
SpringerLink / Bücher
22
The evolution of brands : from signals of quality to storehouses of trust
21
Product experience
20
Springer eBook Collection
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Handbook of brand relationships
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Cross-cultural and critical perspectives on brands
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Journal of marketing management : MM
14
Measuring and managing brands
14
The Oxford handbook of luxury business
14
The international review of retail, distribution and consumer research
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
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ECONIS (ZBW)
Showing
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1
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
3
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
4
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
5
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
6
Marques cultes et culte des marques chez les jeunes : penser l'adolescence avec la consommation
Lachance, Jocelyn
(
ed.
);
Mathiot, Louis
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011476967
Saved in:
7
Teenagers' purposive
brand
relationships : from social filters to shoulders to lean on
Aledin, Samil A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 262-278)
.
2012
Persistent link: https://www.econbiz.de/10009739813
Saved in:
8
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
9
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
10
Selektiver Vertrieb und SB-Warenhäuser : der Beitrag des Kartellrechts für den Zugang neuer Handelsformen zum Markenartikelvertrieb ; eine Zwischenbilanz
Markert, Kurt
;
Schaper, Hermann
;
Wichmann, Walter
-
1982
Persistent link: https://www.econbiz.de/10000074212
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