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Market segments and stochastic...
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ECONIS (ZBW)
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6
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A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Management science : journal of the Institute of …
21
(
1975
)
6
,
pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
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2
An evaluation of the application of minimum Chisquare procedures to stochastic models of Brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 421-427
Persistent link: https://www.econbiz.de/10001920481
Saved in:
3
Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing
38
(
1974
)
4
,
pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
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4
Diffusion models and the marketing mix for single products
Kalish, Shlomo
- In:
Innovation diffusion models of new product acceptance
,
(pp. 87-115)
.
1986
Persistent link: https://www.econbiz.de/10001308542
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5
Quantifying the competitive impact of a new entrant
Geisel, Martin S.
- In:
Journal of business research : JBR
26
(
1993
)
3
,
pp. 264-277
Persistent link: https://www.econbiz.de/10001138501
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6
Should NFL blackouts be banned?
Putsis, William P.
;
Sen, Subrata K.
- In:
Applied economics
32
(
2000
)
12
,
pp. 1495-1507
Persistent link: https://www.econbiz.de/10001524269
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7
Salesforce compensation : theory and managerial implications
Coughlan, Anne T.
- In:
Marketing science
8
(
1989
)
4
,
pp. 324-342
Persistent link: https://www.econbiz.de/10001090676
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8
Mathematical programming models for the determination of attribute weights
Pekelman, Dov
;
Sen, Subrata K.
- In:
Management science : journal of the Institute for …
20
(
1974
)
8
,
pp. 1217-1229
Persistent link: https://www.econbiz.de/10002629069
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9
New product models for test market data
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of marketing
47
(
1983
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10002548735
Saved in:
10
Test-market models for new-product introduction
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
New-product forecasting : models and applications
,
(pp. 293-321)
.
1981
Persistent link: https://www.econbiz.de/10002548749
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