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Corporate reputation building...
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Brand management
73
Markenführung
73
Corporate reputation
48
Firmenimage
48
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
30
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25
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Standortmarketing
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Communication
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English
151
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Melewar, T. C.
151
Bang, Nguyen
36
Foroudi, Pantea
31
Dennis, Charles
26
Gupta, Suraksha
13
Sharifah Faridah Syed Alwi
11
Jin, Zhongqi
9
Hussain, Shahzeb
5
Navare, Jyoti
5
Ageeva, Elena
4
Bartholmé, Roland H.
4
Chen, Junsong
4
Dinnie, Keith
4
Foroudi, Mohammad Mahdi
4
Hemsley-Brown, Jane
4
McIntyre, Charles
4
Yu, Xiaoyu
4
Zha, Dongmei
4
Bourlakis, Michael
3
Cohen, Geraldine
3
Ismail, Ahmed Rageh
3
Kitchen, Philip J.
3
Rahman, Nor Aida Abdul
3
Akarsu, Tugra Nazlil
2
Ali, Raza
2
Asaad, Yousra
2
Chen, Chen-Chu Matilda
2
Chen, Cheng-Hao Steve
2
Cuomo, Maria Teresa
2
Czinkota, Michael R.
2
Devereux, Luke
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Dilmperi, Athina
2
Ghazali Musa
2
Japutra, Arnold
2
Karaosmanoǧlu, Elif
2
Lim, Lynn L. K.
2
Mauri, Chiara
2
Pantano, Eleonora
2
Priporas, Constantinos-Vasilios
2
Roslin, Rosmimah Mohd
2
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Journal of business research : JBR
19
The marketing review
10
Qualitative market research : an international journal
9
International studies of management and organization
8
European journal of marketing : EJM
7
The journal of brand management : an international journal
6
Building corporate identity, image and reputation in the digital era
5
Corporate reputation review : an international journal
4
Journal of marketing communications
4
Journal of world business : JWB
4
Marketing intelligence & planning
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of general management
3
Routledge studies in marketing
3
Corporate reputation review
2
International journal of hospitality management
2
Journal of Asia Pacific business
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
The European business journal
2
The journal of business & industrial marketing
2
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate communications : an international journal
1
Ethical and social marketing in Asia : incorporating fairness management
1
EuroMed journal of business
1
European business review
1
Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
1
International Marketing Review
1
International journal of business and globalisation : IJBG
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
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ECONIS (ZBW)
Other ZBW resources
13
OLC EcoSci
11
BASE
3
USB Cologne (EcoSocSci)
2
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1
Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin J.
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
Saved in:
2
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
3
Editorial: nation branding : issues, insights and impacts
Melewar, T. C.
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Saved in:
4
Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L. K.
;
Chou, Mei Wen
;
Melewar, T. C.
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10003739628
Saved in:
5
Renault-Nissan : a study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity
Melewar, T. C.
;
Stark, David
;
Karaosmanoǧlu, Elif
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 187-204)
.
2008
Persistent link: https://www.econbiz.de/10003773435
Saved in:
6
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
7
Hypermarkets and the small retailers in Malaysia : exploring retailers' competitive abilities
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003794550
Saved in:
8
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
Saved in:
9
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
10
Corporate communications, identity and image : a research agenda
Karaosmanoglu, Elif
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10003458931
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