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99
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93
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85
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75
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71
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71
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69
Hollebeek, Linda D.
68
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68
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67
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65
Foxall, Gordon R.
65
Paul, Justin
65
Jang, Soocheong
64
Stavins, Joanna
63
Spiller, Achim
62
Chintagunta, Pradeep K.
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917
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Psychology & marketing
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NBER working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Tourism management : research, policies, practice
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Journal of travel and tourism marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
334
Marketing intelligence & planning
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Journal of international consumer marketing
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The international review of retail, distribution and consumer research
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The service industries journal
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Cogent business & management
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International journal of retail & distribution management
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Journal of marketing communications
321
European journal of operational research : EJOR
317
International journal of contemporary hospitality management
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Journal of strategic marketing
308
Journal of hospitality marketing & management
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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3,700
USB Cologne (EcoSocSci)
1,668
RePEc
859
EconStor
768
BASE
157
OLC EcoSci
67
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32
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1
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
2
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
3
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
4
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
5
The impact of consumer fairness seeking on distribution channel selection : direct selling vs. agent selling
Yi, Zelong
;
Wang, Yulan
;
Liu, Yun
;
Chen, Ying-Ju
- In:
Production and operations management : the flagship …
27
(
2018
)
6
,
pp. 1148-1167
Persistent link: https://www.econbiz.de/10011969982
Saved in:
6
Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha
- In:
The marketing review
13
(
2013
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
Saved in:
7
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
8
Möglichkeiten und Grenzen der nachhaltigen Kundenbindung bei der Direktvermarktung landwirtschaftlicher Produkte in NRW
Hensche, Hans-Ulrich
-
2006
Persistent link: https://www.econbiz.de/10012878053
Saved in:
9
Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
Saved in:
10
Direct-Marketing in der Zukunft : Appointment-Selling durch Multi-Level-Marketing-Companies aus verhaltenswissenschaftlicher Sicht
Weinberg, Peter
;
Besemer, Simone
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 611-634)
.
2001
Persistent link: https://www.econbiz.de/10001653350
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