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Corporate brand image in retail banking : development and validation of a scale
Bravo, Rafael; Montaner, Teresa; Pina, Jose M. - In: The service industries journal 30 (2010) 7/8, pp. 1199-1218
Persistent link: https://www.econbiz.de/10003996856
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Corporate identity management and employees' responses
Bravo, Rafael; Matute, Jorge; Pina, Jose M. - In: Journal of strategic marketing 25 (2017) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011742888
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Family influence on young adult's brand evaluation : an empirical analysis focused on parent-children influence in three consumer packaged goods
Bravo, Rafael; Fraj, Elena; Montaner, Teresa - In: The international review of retail, distribution and … 18 (2008) 3, pp. 255-268
Persistent link: https://www.econbiz.de/10003757746
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Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael; Montaner, Teresa; Pina, José M. - In: The journal of product & brand management 21 (2012) 4, pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
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Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Pina, Jose M.; Iversen, Nina M.; Martinez, Eva - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 943-966
Persistent link: https://www.econbiz.de/10008664013
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La influencia de las acciones de marketing con causa en la actitud hacia la marca
Buil, Isabel; Martínez, Eva; Montaner, Teresa - In: Cuadernos de economía y dirección de la empresa : CEDE 15 (2012) 2, pp. 84-93
Persistent link: https://www.econbiz.de/10009576994
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Factors influencing consumer evaluations of gift promotions
Buil, Isabel; De Chernatony, Leslie; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
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Consumer response to gift promotions
Montaner, Teresa; De Chernatony, Leslie; Buil, Isabel - In: The journal of product & brand management 20 (2011) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
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La estrategia de marketing con causa : factores determinantes de su éxito
Buil, Isabel; Melero, Iguácel; Montaner, Teresa - In: Universia business review : revista trimestral de … 36 (2012), pp. 90-107
Persistent link: https://www.econbiz.de/10009681415
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Brand extension feedback : the role of advertising
Martínez, Eva; Montaner, Teresa; Pina, José M. - In: Journal of business research : JBR 62 (2009) 3, pp. 305-313
Persistent link: https://www.econbiz.de/10003840042