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Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas (ed.); Liozu, Stephan (contributor) - 2013
Persistent link: https://www.econbiz.de/10009628035
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Pricing capabilities : the design, development, and validation of a scale
Liozu, Stephan; Hinterhuber, Andreas - In: Management decision : MD 52 (2014) 1, pp. 144-158
Purpose: The literature has paid increased attention to pricing capabilities as a set of distinctive, complex activities, routines, and processes that drive company performance. Despite this emphasis, little research has addressed the pricing-capabilities construct itself, and no accepted...
Persistent link: https://www.econbiz.de/10010259545
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Value assessment and pricing capabilities : how to profit from value
Johansson, Magnus; Keränen, Joona; Hinterhuber, Andreas; … - In: Journal of revenue and pricing management 14 (2015) 3, pp. 178-197
Persistent link: https://www.econbiz.de/10011460118
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Pricing ROI, pricing capabilities and firm performance
Hinterhuber, Andreas; Liozu, Stephan - In: Journal of revenue and pricing management 14 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011460124
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Pricing capabilities : design, development and validation of a scale and implications for export marketing
Liozu, Stephan; Hinterhuber, Andreas - In: Research handbook on export marketing, (pp. 145-162). 2014
Persistent link: https://www.econbiz.de/10010472682
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New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas; Kienzler, Mario; Liozu, Stephan - In: Journal of business research : JBR 133 (2021), pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
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Special issue editorial: "Organizing for pricing excellence"
Liozu, Stephan; Hinterhuber, Andreas - In: Journal of revenue and pricing management 20 (2021) 4, pp. 387-389
Persistent link: https://www.econbiz.de/10012601009
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Configurational theory and practices of firms employing multiple pricing policies : assessing effective and ineffective pricing recipes in multiple firm contexts
Liozu, Stephan; Feurer, Sven; Hinterhuber, Andreas; … - In: Journal of revenue and pricing management 20 (2021) 4, pp. 420-435
Persistent link: https://www.econbiz.de/10012601014
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Thoughts: premium pricing in B2C and B2B
Hinterhuber, Andreas; Liozu, Stephan - In: Journal of revenue and pricing management 17 (2018) 4, pp. 301-305
Persistent link: https://www.econbiz.de/10011922706
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The micro-foundations of pricing
Hinterhuber, Andreas; Liozu, Stephan - In: Journal of business research : JBR 76 (2017), pp. 159-162
Persistent link: https://www.econbiz.de/10011712968