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Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions

Larkin, Benjamin; Spalding, Ryan; Ahn, Taesoo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 189-203

Persistent link: https://www.econbiz.de/10012815605

Exploring the Relationship between Sports Fan Loyalty and the Personality and Brand of Favorite Teams

Eghbali, Sahand; Mozafari, Ehsan; jolfaii, Eghbal; … - 2023

This study aims to investigate the relevance of brand trust and customer satisfaction to sports marketing practices. A … regression analysis, descriptive statistics, and factor analysis. The findings will provide insights for sports marketers in …

Persistent link: https://www.econbiz.de/10014259989

Building team brand equity through perceived CSR : the mediating role of dual identification

Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295

Persistent link: https://www.econbiz.de/10013284052

Examining the antecedents of sport team brand equity : a dual-identification perspective

Wang, Michael Chih-Hung; Tang, Ya-Yun - In: Sport management review 21 (2018) 3, pp. 293-306

Persistent link: https://www.econbiz.de/10011871340

Collaborative strategy in sports industry : team co-branding

Lee, Donghun; Cottingham, Michael; Pearson, Demetrius; … - In: The service industries journal 36 (2016) 11/12, pp. 595-613

Persistent link: https://www.econbiz.de/10011657409

Sport sponsorship : the impact of sponsor image on purchase intention of fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250

Persistent link: https://www.econbiz.de/10011522098

An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour

Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620

Persistent link: https://www.econbiz.de/10014309113

Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities

Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19

Persistent link: https://www.econbiz.de/10010234358

Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team

Wear, Henry; Heere, Bob - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10012293666

Attenuation of negative sponsorship effects in the context of rival sports teams' fans

Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901

Persistent link: https://www.econbiz.de/10011449336

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