//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Perceptional components of bra...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
66
Markenführung
66
Consumer behaviour
48
Konsumentenverhalten
48
Marketing management
46
Marketingmanagement
46
Corporate reputation
36
Firmenimage
36
Brand image
34
Markenimage
34
Marketing
26
Beziehungsmarketing
23
Innovation
23
Relationship marketing
23
Public relations
18
Social Web
18
Social web
18
Öffentlichkeitsarbeit
18
Brand
16
Corporate culture
16
Reputation
16
Unternehmenskultur
16
Markenartikel
14
Communication
13
Multinationales Unternehmen
13
Transnational corporation
13
Advertising
12
Internet marketing
12
Kommunikation
12
Online-Marketing
12
Brand architecture
11
Corporate Social Responsibility
11
Corporate social responsibility
11
Globalization
11
Lieferantenmanagement
11
Markenarchitektur
11
Supplier relationship management
11
Werbung
11
Globalisierung
10
Innovation management
10
more ...
less ...
Online availability
All
Undetermined
162
Free
23
Type of publication
All
Article
235
Book / Working Paper
50
Type of publication (narrower categories)
All
Article in journal
205
Aufsatz in Zeitschrift
205
Aufsatz im Buch
27
Book section
27
Aufsatzsammlung
13
Case study
13
Fallstudie
13
Collection of articles of several authors
10
Sammelwerk
10
Arbeitspapier
8
Working Paper
8
Graue Literatur
7
Non-commercial literature
7
Bibliografie
2
Nachruf
2
Lehrbuch
1
Reprint
1
Textbook
1
more ...
less ...
Language
All
English
285
Author
All
Kitchen, Philip J.
108
Foroudi, Pantea
106
Gupta, Suraksha
68
Melewar, T. C.
40
Jin, Zhongqi
24
Foroudi, Mohammad Mahdi
20
Dennis, Charles
18
Marvi, Reza
14
Eagle, Lynne C.
9
Palazzo, Maria
9
Bang, Nguyen
8
Czinkota, Michael R.
8
Schultz, Don E.
8
Cuomo, Maria Teresa
7
Zha, Dongmei
7
Kitchen, Philip
6
Ozdemir, Sena
6
Tourky, Marwa
6
Truong, Yann
6
Ageeva, Elena
5
Hafeez, Khalid
5
Hussain, Shahzeb
5
Kerr, Gayle
5
Lynch, Richard L.
5
McColl, Rod
5
Nazarian, Alireza
5
Akarsu, Tugra Nazlil
4
Kimmel, Allan J.
4
Kooli, Kaouther
4
Papasolomou, Ioanna
4
Patel, Parth
4
Sharifah Faridah Syed Alwi
4
Siano, Alfonso
4
Väätänen, Juha
4
Wang, Yichuan
4
Ahmad, Syed Zamberi
3
Akbari, Morteza
3
Balakrishnan, Janarthanan
3
Bulmer, Sandy
3
Dinnie, Keith
3
more ...
less ...
Institution
All
Palgrave Macmillan <Firma>
1
Published in...
All
Journal of business research : JBR
49
Journal of marketing communications
21
Building corporate identity, image and reputation in the digital era
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Qualitative market research : an international journal
10
European journal of marketing : EJM
8
International journal of hospitality management
7
Technological forecasting & social change : an international journal
7
Working paper / Department of Commerce, College of Business, Massey University
6
Corporate reputation review : an international journal
5
Journal of strategic marketing
5
Corporate reputation review
4
International business review : the official journal of the European International Business Academy
4
International journal of contemporary hospitality management
4
Journal of business-to-business marketing
4
The marketing review
4
EuroMed journal of business
3
International studies of management and organization
3
Journal of business strategy
3
Journal of world business : JWB
3
Sustainable branding : ethical, social, and environmental cases and perspectives
3
The future of marketing : critical 21st century perspectives
3
A reader in marketing communications
2
British journal of management
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of management reviews
2
Journal of advertising research
2
Journal of promotion management : innovations in planning and applied research
2
Marketing intelligence & planning
2
Routledge studies in marketing
2
The journal of brand management : an international journal
2
Thunderbird international business review
2
Asia Pacific business review
1
Corporate communications : an international journal
1
Developing successful global strategies for marketing luxury brands
1
Emerald insight
1
European Journal of Marketing Ser.
1
European business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
113
OLC EcoSci
65
RePEc
13
USB Cologne (EcoSocSci)
12
EconStor
4
BASE
2
more ...
less ...
Showing
1
-
10
of
285
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
3
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
4
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
5
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
6
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
7
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
8
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
9
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
10
Exploring value co-creation concept : a bibliometric analysis of 20 years of research and theory
Alqayed, Yousef
;
Foroudi, Pantea
;
Kooli, Kaouther
; …
- In:
Sustainable branding : ethical, social, and …
,
(pp. 291-309)
.
2021
Persistent link: https://www.econbiz.de/10012546438
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->