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Intermedia Substitutability and Market Demand by National Advertisers
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - In: Review of industrial organization : RIO 20 (2002) 4, pp. 323-348
Persistent link: https://www.econbiz.de/10006086675
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Marketing Science in a Changing Environment
Silk, Alvin J. - In: Journal of marketing research : JMR 30 (1993) 4, pp. 401-404
Persistent link: https://www.econbiz.de/10006690581
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Scale and Scope Effects on Advertising Agency Costs
Silk, Alvin J.; Berndt, Ernst R. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 53-72
Persistent link: https://www.econbiz.de/10006949312
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - In: Review of marketing science 10 (2012) 4, pp. 1-53
Persistent link: https://www.econbiz.de/10010077446
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How Concentrated is the U.S. Advertising and Marketing Services Industry? Myth Versus Reality
Silk, Alvin J.; King, Charles - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 166-193
Persistent link: https://www.econbiz.de/10010082624
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Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - In: Review of marketing science 2 (2004) 5, pp. 1-48
Persistent link: https://www.econbiz.de/10009932575
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The internalization of advertising services : an inter-industry analysis
Horsky, Sharon; Michael, Steven C.; Silk, Alvin J. - In: Review of marketing science 10 (2012) 1, pp. 1-33
Persistent link: https://www.econbiz.de/10010039282
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Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - Overview of the Special Issue -- Marketing's Informatio...
Sappington, David; Silk, Alvin J. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 1, pp. 3
Persistent link: https://www.econbiz.de/10007032606
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Knowledge Spillovers and Growth in the Disagglomeration of the US Advertising-Agency Industry
King Iii, Charles; Silk, Alvin J.; Ketelhöhn, Niels - In: Journal of economics & management strategy : JEMS 12 (2003) 3, pp. 327-362
Persistent link: https://www.econbiz.de/10007158315
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COSTS, INSTITUTIONAL MOBILITY BARRIERS, AND MARKET STRUCTURE: ADVERTISING AGENCIES AS MULTIPRODUCT FIRMS
Silk, Alvin J.; Berndt, Ernst R. - 1994
Persistent link: https://www.econbiz.de/10007010871