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Muller, Eitan
28
Libai, Barak
20
Peres, Renana
10
Goldenberg, Jacob
8
Mahajan, Vijay
7
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3
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3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
MSI reports : working paper series
5
Technological forecasting & social change : an international journal
5
Journal of marketing
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Decision sciences : DS
1
European journal of operational research : EJOR
1
Harvard business review : HBR
1
Israel economic review
1
Journal of advertising research
1
Journal of business venturing
1
Journal of management studies : JMS
1
Journal of service research : JSR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Zeitschrift für das gesamte Genossenschaftswesen : ZfgG ; Organ für Forschung und Praxis genossenschaftlicher Kooperation
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OLC EcoSci
ECONIS (ZBW)
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The role of seeding in multi-market entry
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
4
,
pp. 375-394
Persistent link: https://www.econbiz.de/10006159355
Saved in:
2
The Diffusion of Services
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10008226432
Saved in:
3
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10008244604
Saved in:
4
The effects of attrition on the growth and equity of competitive services
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 77-98
Persistent link: https://www.econbiz.de/10009893487
Saved in:
5
Sources of social value in word-of-mouth programs
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 161-208
Persistent link: https://www.econbiz.de/10009893548
Saved in:
6
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10010100757
Saved in:
7
Blazing saddles : the early and mainstream markets in the high-tech product life cycle
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
;
Peres, …
- In:
Israel economic review
4
(
2007
)
2
,
pp. 85-108
Persistent link: https://www.econbiz.de/10009925728
Saved in:
8
Innovation diffusion and new product growth models: A critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-107
Persistent link: https://www.econbiz.de/10008427709
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9
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
Journal of marketing
66
(
2002
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10005943714
Saved in:
10
From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
Garber, Tal
;
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 419-428
Persistent link: https://www.econbiz.de/10006880103
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