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Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean; Dens, Nathalie; Soulez, Sébastien - In: Journal of business research : JBR 111 (2020), pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
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Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene; Sciulli, Lisa M.; Bhagat, Parimal - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10010481858
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The influence of image valence on the attention paid to charity advertising
Santos, Manuel Alonso dos; Lobos, Camila; Muñoz, Nathalie - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 346-363
Persistent link: https://www.econbiz.de/10011779109
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The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter - 2018
Persistent link: https://www.econbiz.de/10012111629
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Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina; Fan, Linlin; Myruski, Sarah; Yang, Wei; … - In: Canadian journal of agricultural economics : CJAE 72 (2024) 1, pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van; Rozendaal, Esther; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
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How advertising avoidance affects visual attention and memory of advertisements
Onișor, Lucian-Florin; Ioniță, Daniela - In: Journal of business economics and management 22 (2021) 3, pp. 656-674
brand advertisements and corporate brand advertisements. An eye-tracking experiment with 121 respondents show that when … user stays on a website, the more the user will look at the ads and the easier it will be to remember them. However, ads …
Persistent link: https://www.econbiz.de/10012506274
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Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang; Blanchflower, Tiffany M.; Lin, Chien-Wei - In: Journal of marketing theory and practice : JMTP 32 (2024) 1, pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236