//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Service Customization through...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
38
Konsumentenverhalten
36
Brand management
28
Markenführung
26
Social Web
25
Social web
25
Marketing management
22
Marketingmanagement
20
Marketing
18
Beziehungsmarketing
15
Innovation management
15
Innovationsmanagement
15
Internet
15
Internet marketing
15
Online-Marketing
15
Relationship marketing
15
Bibliometrics
14
Bibliometrie
13
Brand image
13
Innovation
12
Markenimage
12
Brand
11
Creativity
11
Kreativität
11
Markenartikel
11
USA
11
United States
11
Werbung
11
Wine
10
Entrepreneurship
9
Wein
9
Crowdsourcing
8
Customer satisfaction
8
Entrepreneurship approach
8
Luxury goods
8
Luxusgüter
8
Theory
8
Advertising effects
7
Biotechnologie-Industrie
7
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
1
Book section
1
Language
All
English
11
Author
All
Pitt, Leyland F.
11
Berthon, Pierre R.
6
Campbell, Colin L.
3
Campbell, Colin
2
Parent, Michael
2
Robson, Karen
2
Sands, Sean
2
Bal, Anjali S.
1
Brown, Terrence E.
1
Demsar, Vlad
1
DesAutels, Philip
1
Oc, Yusuf
1
Park, Andrew
1
Pehlivan, Ekin
1
Plangger, Kirk
1
West, Douglas C.
1
more ...
less ...
Published in...
All
Journal of advertising research
5
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Journal of advertising : official publication of the American Academy of Advertising
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
2
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
Saved in:
3
The theory and practice of advertising : counting the cost to the customer
Berthon, Pierre R.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10010199628
Saved in:
4
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
5
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Saved in:
6
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
7
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Saved in:
8
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
9
"Unprecedented," "extraordinary," and "we're all in this together" : does advertising really need to be so tedious in challenging times?
Demsar, Vlad
;
Sands, Sean
;
Campbell, Colin L.
;
Pitt, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
Saved in:
10
A 60-year bibliographic review of the Journal of Advertising Research : perspectives on trends in authorship, influences, and research impact
Brown, Terrence E.
;
Park, Andrew
;
Pitt, Leyland F.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 353-360
Persistent link: https://www.econbiz.de/10012495734
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->