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What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes; Verhoef, Grietjie - In: African journal of business and economic research : AJBER 16 (2021) 3, pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
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Quality certificates alleviate consumer aversion to sponsored search advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...
Persistent link: https://www.econbiz.de/10013342873
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Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
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The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.; Fisher, Robert J.; Sud, Bharat L.; … - In: Journal of marketing 81 (2017) 2, pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
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B2B web sites : advertising or relationship development?
Usunier, Jean-Claude; Ivens, Björn Sven; Roulin, Nicolas - 2008
Persistent link: https://www.econbiz.de/10008799158
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The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
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Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan; Amaya Rivas, Adriana A.; Bat, Tuya - In: Journal of internet commerce 18 (2019) 2, pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
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Predicting purchase behavior of website audiences
Kagan, Saar; Bekkerman, Ron - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
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The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang; Yang, Yi; Wang, Qi; Ma, Quingguo - In: Enterprise information systems 8 (2014) 5, pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
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Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert; Balsubramanian, Siva K.; Summey, John H. - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 201-215
Persistent link: https://www.econbiz.de/10009793420