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Co-Creation of Value : Creating New Products Through Social Media

Sindhav, Birud - 2014

Co-creation of value with consumers is an emerging marketing paradigm for the firms. One way to understand co-creation of value is to examine co-creation of value at the new product development (NPD) stage, when consumer has yet to interact with the fully formed product. We first describe the...

Persistent link: https://www.econbiz.de/10014037585

Reframing supply chain management : a service-dominant logic perspective

Lusch, Robert F. - In: The journal of supply chain management : a global … 47 (2011) 1, pp. 14-18

Persistent link: https://www.econbiz.de/10008900918

Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen

Vargo, Stephen L.; Lusch, Robert F.; Horbel, Chris; … - In: Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends, (pp. 137-153). 2011

Persistent link: https://www.econbiz.de/10008908803

Service, value networks and learning

Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 19-31

Persistent link: https://www.econbiz.de/10003965741

A stakeholder-unifying, cocreation philosophy for marketing

Lusch, Robert F.; Webster, Frederick E. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 129-134

Persistent link: https://www.econbiz.de/10009154843

Service-dominant logic : prologue and prospects

Vargo, Stephen L.; Lusch, Robert F. - In: Die Betriebswirtschaft : DBW 73 (2013) 2, pp. 91-93

Persistent link: https://www.econbiz.de/10009727071

The complexity of context : a service ecosystems approach for international marketing

Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of international marketing 21 (2013) 4, pp. 1-20

Persistent link: https://www.econbiz.de/10010233213

Institutions and axioms : an extension and update of service-dominant logic

Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10011434873

Fostering a trans-disciplinary perspectives of service ecosystems

Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963

Persistent link: https://www.econbiz.de/10011507855

Converting knowledge into value : gaining insights from service dominant logic and neuroeconomics

Randall, Wesley S.; Nowicki, David R.; Deshpande, … - In: International journal of physical distribution & … 44 (2014) 8/9, pp. 655-670

Persistent link: https://www.econbiz.de/10010426434