"Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing,...

1. Value-based pricing is a methodology -- 2. The unique complexity of value-based pricing -- 3. Know your competition (step 1) -- 4. Know your customer segments (step 2) -- 5. Extract your true differentiation (step 3) -- 6. Quantify your differentiation value (step 4) -- 7. Understand the...