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~subject:"Beziehungsmarketing"
~subject:"Emotion"
~subject:"Theorie"
~subject:"Werbung"
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Beziehungsmarketing
Emotion
Theorie
Werbung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theory
9,639
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,038
Jugendliche
8,929
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Advertising
3,108
Preismanagement
2,953
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7,834
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29
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2,327
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2,087
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1,920
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1,204
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1,183
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971
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257
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257
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Han, Heesup
57
Huber, Frank
49
Septianto, Felix
43
Mattila, Anna S.
41
Loureiro, Sandra Maria Correia
36
Gierl, Heribert
34
Hollebeek, Linda D.
33
Bagozzi, Richard P.
30
Bauer, Hans H.
30
Herrmann, Andreas
30
Anderson, Simon P.
29
Verhoef, Peter C.
29
Grewal, Dhruv
27
Hruschka, Harald
27
Kumar, V.
25
Mullainathan, Sendhil
25
Sheth, Jagdish N.
25
Usman, Osly
25
Janssen, Maarten C. W.
24
Eisend, Martin
23
Hildebrandt, Lutz
23
Kerschbamer, Rudolf
23
Mittal, Vikas
23
Peitz, Martin
23
Sattler, Henrik
23
Inderst, Roman
22
Dellaert, Benedict G. C.
21
Homburg, Christian
21
Pelsmacker, Patrick de
21
Prentice, Catherine
21
Quach, Sara
21
Swoboda, Bernhard
21
Hyun, Sunghyup Sean
20
Klaus, Philipp
20
Sarkar, Abhigyan
20
Sutter, Matthias
20
Fishman, Arthur
19
Franses, Philip Hans
19
Japutra, Arnold
19
Ko, Eunju
19
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National Bureau of Economic Research
112
Springer Fachmedien Wiesbaden
27
American Marketing Association
18
INSEAD
10
Axel-Springer-Verlag
8
European University Institute / Department of Economics
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Deutschland / Bundeswehr / Universität Hamburg
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Friedrich-Schiller-Universität Jena
4
IGI Global
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Center for Economic Research <Tilburg>
3
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Nordic Council of Ministers
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
Universität Mannheim
3
Verlag Dr. Kovač
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Books on Demand GmbH <Norderstedt>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Campus Verlag
2
Christian-Albrechts-Universität zu Kiel
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
De Gruyter Oldenbourg
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
Gesellschaft für Ökologische Kommunikation mbH
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
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Journal of business research : JBR
637
Journal of retailing and consumer services
637
International journal of hospitality management
233
Psychology & marketing
172
The journal of product & brand management
142
The journal of services marketing
138
International journal of advertising : the review of marketing communications
133
Journal of marketing communications
131
The journal of brand management : an international journal
120
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
NBER working paper series
111
European journal of marketing : EJM
110
SpringerLink / Bücher
109
Working paper / National Bureau of Economic Research, Inc.
109
Journal of consumer research : JCR ; an interdisciplinary bimonthly
107
Journal of the Academy of Marketing Science
107
Journal of hospitality marketing & management
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
NBER Working Paper
100
Journal of travel and tourism marketing
99
Asia Pacific journal of marketing and logistics
97
Cogent business & management
95
Journal of retailing
95
International journal of contemporary hospitality management
94
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
92
Journal of marketing
89
Tourism management : research, policies, practice
89
International journal of consumer studies
88
Journal of promotion management : innovations in planning and applied research
88
Marketing letters : a journal of research in marketing
87
Journal of marketing research : JMR
84
The service industries journal
84
Journal of advertising research
83
International journal of internet marketing and advertising : IJIMA
82
Discussion paper / Centre for Economic Policy Research
81
International journal of advertising : the quarterly review of marketing communications
81
Journal of strategic marketing
81
Marketing intelligence & planning
77
Journal of economic psychology : research in economic psychology and behavioral economics
74
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Source
All
ECONIS (ZBW)
23,446
EconStor
175
USB Cologne (EcoSocSci)
98
OLC EcoSci
7
Showing
1
-
10
of
23,726
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
2
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
3
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
4
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
5
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
6
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
7
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
8
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
9
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury
fashion
branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
10
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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