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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Institutional economics
18,912
Institutionenökonomik
18,896
Theorie
15,885
Theory
15,661
Relationship marketing
8,744
Markenführung
7,344
Brand management
7,341
Markenimage
6,508
Brand image
6,484
USA
6,308
United States
6,050
Deutschland
5,795
Online-Handel
5,391
Online retailing
5,378
Kundenzufriedenheit
5,363
Customer satisfaction
5,361
Germany
5,316
Social Web
4,579
Social web
4,577
Online-Marketing
4,330
Internet marketing
4,307
Dienstleistungsqualität
4,279
Service quality
4,276
Brand
4,207
Markenartikel
4,203
Einzelhandel
4,110
Welt
4,062
Umweltbewusstsein
4,036
World
4,035
Retail trade
4,028
Neue Institutionenökonomik
3,795
New institutional economics
3,791
Electronic Commerce
3,571
Environmental consciousness
3,567
Verbraucherverhalten
3,559
Werbewirkung
3,554
Advertising effects
3,516
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Case study
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Fallstudie
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Han, Heesup
40
Hollebeek, Linda D.
32
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Huber, Frank
22
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Technische Universität Dresden
1
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Published in...
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Journal of retailing and consumer services
459
Journal of business research : JBR
361
International journal of hospitality management
165
The journal of services marketing
116
The journal of product & brand management
97
Journal of the Academy of Marketing Science
78
The journal of brand management : an international journal
77
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of service management
55
The international review of retail, distribution and consumer research
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
34
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Source
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ECONIS (ZBW)
8,745
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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1
Socially responsible customers and the evaluation of service quality
Wattanakamolchai, Somyot
;
Singal, Manisha
;
Murrmann, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
6
,
pp. 715-738
Persistent link: https://www.econbiz.de/10011559820
Saved in:
2
Corporate social
responsibility
: analysing its impact on customer loyalty in the textile industry of Maharashtra
Sahu, Tripti
;
Tripathy, L. K.
- In:
Journal of information & knowledge management : JIKM
23
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014534521
Saved in:
3
Die neue Macht der Konsumenten
Rommerskirchen, Jan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012119733
Saved in:
4
Antecedents of green purchase behaviour : an examination of moderating role of green wash fear
Rejikumar, G.
- In:
Global business review
17
(
2016
)
2
,
pp. 332-350
Persistent link: https://www.econbiz.de/10011583081
Saved in:
5
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
6
Coffee shop consumers' emotional attachment and loyalty to green stores : the moderating role of green consciousness
Jang, Yoon Jung
;
Kim, Woo Gon
;
Lee, Hae Young
- In:
International journal of hospitality management
44
(
2015
),
pp. 146-156
Persistent link: https://www.econbiz.de/10010501921
Saved in:
7
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
8
The value-belief-emotion-norm model : investigating customers’ eco-friendly behavior
Han, Heesup
;
Hwang, Jinsoo
;
Lee, Myong Jae
- In:
Journal of travel and tourism marketing
34
(
2017
)
4/6
,
pp. 590-607
Persistent link: https://www.econbiz.de/10011729153
Saved in:
9
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
10
Automobilmarketing im Spannungsfeld von gesellschaftlichen Umweltzielen und Kundennutzen
Hoffmann, Jens
-
2002
Persistent link: https://www.econbiz.de/10001684272
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