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Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Antecedents of destination brand loyalty for a long-haul market : Australia's destination loyalty among Chilean travelers
Bianchi, Constanza; Pike, Steven - In: Journal of travel and tourism marketing 28 (2011) 7/8, pp. 736-750
Persistent link: https://www.econbiz.de/10009411369
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Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
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Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven; Page, Stephen J. - In: Tourism management : research, policies, practice 41 (2014), pp. 202-227
Persistent link: https://www.econbiz.de/10010239915
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Stopover destination image : using the repertory test to identify salient attributes
Pike, Steven; Kotsi, Filareti - In: Tourism management perspectives : TMP 18 (2016), pp. 68-73
Persistent link: https://www.econbiz.de/10011487014
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Stopover destination attractiveness : a quasi-experimental approach
Pike, Steven; Pontes, Nicolas; Kotsi, Filareti - In: Journal of destination marketing & management 19 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012548294
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Transformative destination attractiveness : an exploration of salient attributes, consequences, and personal values
Alahakoon, Thilini; Pike, Steven; Beatson, Amanda - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 845-866
Persistent link: https://www.econbiz.de/10012649893
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Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti; Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
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Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti; Pike, Steven; Gottlieb, Udo - In: Tourism management : research, policies, practice 69 (2018), pp. 297-306
Persistent link: https://www.econbiz.de/10011903498