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Rejoinder to commentary on Chi...
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Brand image
Sponsoring
36
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19
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19
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Pappu, Ravi
11
Cornwell, T. Bettina
8
Chien, P. Monica
3
Christodoulides, George
3
Quester, Pascale G.
2
Brailsford, Timothy J.
1
Charlton, Aaron B.
1
Cooksey, Ray W.
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Dash, Stephen
1
Hay, Nicole A.
1
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1
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Proksch, Michael
1
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1
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1
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Journal of business research : JBR
3
European journal of marketing : EJM
2
The journal of product & brand management
2
International business review : the official journal of the European International Business Academy
1
Journal of Product & Brand Management
1
Journal of advertising
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of the Academy of Marketing Science
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Journal of vacation marketing
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ECONIS (ZBW)
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1
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
2
Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
Saved in:
3
Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Saved in:
4
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
5
Tell me your story : branding destinations through residents' (place) stories
Hay, Nicole A.
;
Chien, P. Monica
;
Ruhanen, Lisa
- In:
Journal of vacation marketing
28
(
2022
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10013257588
Saved in:
6
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
7
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
8
Guest editorial: Defining, measuring and managing brand equity
Pappu, Ravi
;
Christodoulides, George
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 433-434
Persistent link: https://www.econbiz.de/10011778289
Saved in:
9
Country equity : conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
Saved in:
10
Valuing brand equity of a geographic region
Brailsford, Timothy J.
;
Dash, Stephen
;
Hutchinson, Marion
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
14
(
2009
)
6
,
pp. 765-779
Persistent link: https://www.econbiz.de/10003974184
Saved in:
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