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~subject:"Brand management"
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Brand management
Strategische Allianz
5,776
Strategic alliance
5,222
Sports marketing
2,063
Sportmarketing
2,045
Sportorganisation
1,823
Sport organization
1,794
Profisport
1,695
Professional sports
1,693
Sport
1,173
Sports
1,105
Unternehmenskooperation
1,067
Fußball
1,001
Football
998
Inter-firm cooperation
964
Theorie
911
Theory
905
Deutschland
889
USA
843
Germany
833
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813
Consumer behaviour
788
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785
Unternehmensnetzwerk
749
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744
Welt
642
World
632
Rundfunksender
626
Broadcasting industry
620
Sportveranstaltung
539
Sport event
525
Innovation
499
Forschungskooperation
479
Research collaboration
477
Sponsoring
469
Sponsorship
469
Markenführung
462
Unternehmenserfolg
447
Firm performance
446
Sportökonomik
406
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217
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36
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46
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46
Hochschulschrift
22
Thesis
15
Graue Literatur
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Non-commercial literature
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Sammelwerk
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2
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research-article
2
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1
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1
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1
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1
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English
392
German
73
Author
All
Kunkel, Thilo
12
Biscaia, Rui
9
Heere, Bob
9
Chanavat, Nicolas
7
Ballouli, Khalid
6
Burmann, Christoph
6
Doyle, Jason P.
6
Funk, Daniel C.
6
Huber, Frank
6
Ko, Yong Jae
6
Richelieu, André
6
Chadwick, Simon
5
James, Jeffrey D.
5
Schilhaneck, Michael
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Séguin, Benoit
5
Vogel, Johannes
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
Naraine, Michael L.
4
Pons, Frank
4
Voss, Kevin E.
4
Vrontis, Demetris
4
Wear, Henry
4
Arai, Akiko
3
Byon, Kevin K.
3
Giroux, Marilyn
3
Greenwell, T. Christopher
3
Kellison, Timothy B.
3
Leng, Ho Keat
3
Maltese, Lionel
3
Norman, Andrew T.
3
O'Reilly, Norm
3
Parganas, Petros
3
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BusinessVillage GmbH
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Universität des Saarlandes
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
28
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
European Sport management quarterly : ESMQ
25
Sport management review
21
Journal of sport management : the official journal of the North American Society of Sport Management
19
Journal of business research : JBR
16
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of brand management : an international journal
9
SpringerLink / Bücher
7
Journal of strategic marketing
6
European journal of marketing : EJM
5
Journal of promotion management : JPM
5
Journal of the Academy of Marketing Science
5
Sport, Business and Management : an international journal ; SBM
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business and globalisation : IJBG
4
Journal of marketing
4
Journal of marketing management : MM
4
Berichte aus der Betriebswirtschaft
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Springer Gabler Research
3
The journal of business & industrial marketing
3
BestMasters
2
International Journal of Sports Marketing and Sponsorship
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International journal of revenue management : IJRM
2
Journal of air transport management
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
462
Other ZBW resources
2
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464
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1
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
2
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
3
Markenmanagement im Sport
Schilhaneck, Michael
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 117-141)
.
2011
Persistent link: https://www.econbiz.de/10008738198
Saved in:
4
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
5
Creating revenue via Organisational "Brandpression" Management (OBpM) : a marriage of brand management and impression management in professional sport
Agyemang, Kwame J. A.
;
Williams, Antonio S.
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009791531
Saved in:
6
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
7
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
8
New sport teams and the development of brand community
Grant, Nigel
;
Heere, Bob
;
Dickson, Geoff
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10008937447
Saved in:
9
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
10
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit
;
Richelieu, André
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
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