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~subject:"Brand management"
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Corporate reputation building...
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Brand management
Markenführung
71
Corporate reputation
47
Firmenimage
46
Consumer behaviour
35
Konsumentenverhalten
34
Brand image
32
Markenimage
29
Public relations
25
Unternehmenskultur
25
Öffentlichkeitsarbeit
24
Corporate culture
23
Marketing management
22
Marketingmanagement
22
Brand architecture
18
Markenarchitektur
18
Brand
17
Markenartikel
17
Marketing
15
Reputation
14
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
9
World
9
Malaysia
8
Corporate Social Responsibility
7
Corporate identity
7
Corporate image
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
International marketing
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
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Undetermined
35
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Article
58
Book / Working Paper
14
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Article in journal
57
Aufsatz in Zeitschrift
57
Collection of articles of several authors
10
Sammelwerk
10
Case study
6
Fallstudie
6
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
3
research-article
1
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Language
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English
72
Author
All
Melewar, T. C.
71
Bang, Nguyen
24
Dennis, Charles
13
Foroudi, Pantea
12
Gupta, Suraksha
6
Sharifah Faridah Syed Alwi
6
Hussain, Shahzeb
4
McIntyre, Charles
4
Chen, Junsong
3
Hemsley-Brown, Jane
3
Jin, Zhongqi
3
Navare, Jyoti
3
Yu, Xiaoyu
3
Zha, Dongmei
3
Dinnie, Keith
2
Ghazali Musa
2
Merrilees, Bill
2
Pantano, Eleonora
2
Priporas, Constantinos-Vasilios
2
Rahman, Nor Aida Abdul
2
Sujchaphong, Narissara
2
Ackfeldt, Anna-Lena
1
Al-Hajla, Ali Homaid
1
Alwi, Sharifah Faridah Syed
1
Andriopoulos, Constantine
1
Bilotta, Eleonora
1
Bourlakis, Michael
1
Broderick, Amanda J.
1
Cardinale, Sylvia
1
Chen, Chen-Chu Matilda
1
Choudhury, Musfiq Mannan
1
Cohen, Geraldine
1
Czinkota, Michael R.
1
Dilmperi, Athina
1
Duma, Fabio
1
Ekinci, Yuksel
1
Ezlika Ghazali
1
Foroudi, Mohammad Mahdi
1
Gambetti, Rossella C.
1
Giglio, Simona
1
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Journal of business research : JBR
10
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
4
The marketing review
4
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International Marketing Review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The European business journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
The journal of business & industrial marketing
1
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Source
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ECONIS (ZBW)
71
Other ZBW resources
1
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1
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
2
Editorial: nation branding : issues, insights and impacts
Melewar, T. C.
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Saved in:
3
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
4
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
5
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
6
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
7
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
8
Contemporary thoughts on corporate branding and corporate identity management
Melewar, T. C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003586598
Saved in:
9
Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
Saved in:
10
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
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