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Brand artification beyond luxury : evidence from Russian brand-and-artist collaborations

Zelenskaya, Elena; Druzhinina, Evgeniya; Berezina, Alexandra - In: Creativity and innovation management 31 (2022) 4, pp. 710-721

Persistent link: https://www.econbiz.de/10013473243

How logo colors influence shoppers' judgments of retailer ethicality : the mediating role of perceived eco-friendliness

Sundar, Aparna; Kellaris, James J. - In: Journal of business ethics : JOBE 146 (2017) 3, pp. 685-701

Persistent link: https://www.econbiz.de/10011789371

Artification strategies to improve luxury perceptions : the role of adding an artist name

Marin, Vicente; Barra, Cristóbal; Moyano, Jorge - In: The journal of product & brand management 31 (2022) 3, pp. 496-505

Persistent link: https://www.econbiz.de/10013164371

The role of art infusion in enhancing pro-environmental luxury brand advertising

Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209490

Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands

Masé, Stefania; Cedrola, Elena; Davino, Cristina; … - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 55-66

Persistent link: https://www.econbiz.de/10012303995

The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations

Estes, Zachary; Brotto, Luisa; Busacca, Bruno - In: Journal of business research : JBR 85 (2018), pp. 396-405

Persistent link: https://www.econbiz.de/10011815584

Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity

Quach, Sara; Septianto, Felix; Thaichon, Park; Mao, Wen - In: Journal of business research : JBR 150 (2022), pp. 538-552

Persistent link: https://www.econbiz.de/10013365761

The role of cultural congruence in the art infusion effect

Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 634-651

Persistent link: https://www.econbiz.de/10013426623

Brand loyalty and the role of hedonic value

Kuikka, Anna; Laukkanen, Tommi - In: Journal of Product & Brand Management 21 (2012) 7, pp. 529-537

Purpose – The objective of this paper is to explore the antecedents of brand loyalty in the chocolate market. Design/methodology/approach – A large sample of 808 effective responses was collected through an online questionnaire that was posted on the Facebook wall of a Finnish confectionery...

Persistent link: https://www.econbiz.de/10014896337

Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users

Machado, Ricardo; Cant, Michael C. - In: International business and economics research journal 13 (2014) 5, pp. 955-962

Persistent link: https://www.econbiz.de/10011281026