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~subject:"Brand management"
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Brand management
Consumer behaviour
81
Konsumentenverhalten
71
Globalization
26
Cultural identity
25
Kulturelle Identität
25
Globalisierung
21
International marketing
19
Internationales Marketing
19
Canada
18
Welt
18
World
18
China
14
Ethnic group
13
Ethnische Gruppe
13
Online retailing
13
Online-Handel
13
Customer satisfaction
11
Culture
10
Kanada
10
Markenführung
10
Service quality
9
Dienstleistungsqualität
8
Materialism
8
National culture
8
Nationalkultur
8
Social integration
8
Soziale Integration
8
Website
8
Acculturation
7
Brand image
7
Kundenzufriedenheit
7
Markenimage
7
Marketing management
7
Marketingmanagement
7
USA
7
United States
7
Cosmopolitanism
6
Internet
6
Internet marketing
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English
10
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Laroche, Michel
7
Cleveland, Mark
3
Richard, Marie-Odile
3
Bartikowski, Boris
2
Gregory, Gary
1
Habibi, Mohammad Reza
1
Javalgi, Rajshekhar G.
1
Kilambi, Ana
1
Mikhailitchenko, Andrey
1
Mikhailitchenko, Galina
1
Nepomuceno, Marcelo Vinhal
1
Sambath, Alice
1
Teng, Lefa
1
Ueltschy, Linda C.
1
Verlegh, Peeter
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Winit, Warat
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Zhang, Chun
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Journal of business research : JBR
4
Handbook of research on effective advertising strategies in the social media age
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
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The journal of applied business research
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ECONIS (ZBW)
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1
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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2
Advertising in the world of social media-based brand communities
Habibi, Mohammad Reza
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of research on effective advertising …
,
(pp. 160-170)
.
2015
Persistent link: https://www.econbiz.de/10011283756
Saved in:
3
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
4
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
5
Co-branding internationally : Everyone wins?
Ueltschy, Linda C.
;
Laroche, Michel
- In:
The journal of applied business research
20
(
2004
)
3
,
pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
Saved in:
6
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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7
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
8
Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat
;
Gregory, Gary
;
Cleveland, Mark
;
Verlegh, …
- In:
International marketing review
31
(
2014
)
2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
Saved in:
9
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
Saved in:
10
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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