//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Promoting volunteer engagement...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
United Kingdom
25
Knowledge management
22
Internet
16
Consumer behaviour
15
Marketing
15
SME
14
KMU
13
Relationship marketing
13
Innovation
11
Internet marketing
11
Markenführung
11
Großbritannien
10
Retailing
10
Beziehungsmarketing
9
Brands
9
Customer relations
9
Higher education
7
Knowledge sharing
7
Knowledge transfer
7
Learning organizations
7
Loyalty schemes
7
Marketing management
7
Social Web
7
Social web
7
Brand image
6
Entrepreneurialism
6
Markenimage
6
Marketingmanagement
6
Online-Marketing
6
Social media marketing
6
Software industry
6
Universities
6
Wissensmanagement
6
Wissenstransfer
6
Business-to-business marketing
5
Customer loyalty
5
Electronic Commerce
5
Electronic commerce
5
Konsumentenverhalten
5
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
1
Book section
1
research-article
1
Language
All
English
13
Author
All
Rowley, Jennifer
13
Hanna, Sonya
5
Cawsey, Timothy
2
Alamro, Ahmed
1
Bird, David
1
Dunne, Áine
1
Edmundson-Bird, David
1
Holliman, Geraint
1
Lawlor, Margaret-Anne
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
2
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
European journal of marketing : EJM
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
The journal of asset management
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
BASE
1
Other ZBW resources
1
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online branding strategies of UK fashion retailers
Rowley, Jennifer
-
2009
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Internet Research, published by and copyright Emerald Group Publishing Limited.
Persistent link: https://www.econbiz.de/10009455102
Saved in:
2
Towards a strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009159931
Saved in:
3
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
4
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
5
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
6
Online branding
Rowley, Jennifer
;
Bird, David
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 122-142)
.
2011
Persistent link: https://www.econbiz.de/10009387783
Saved in:
7
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
Saved in:
8
Antecedents of brand preference for mobile telecommunications services
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 475-486
Persistent link: https://www.econbiz.de/10010217468
Saved in:
9
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
10
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->