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Online branding strategies of UK fashion retailers

Rowley, Jennifer - 2009

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Internet Research, published by and copyright Emerald Group Publishing Limited.

Persistent link: https://www.econbiz.de/10009455102

Towards a strategic place brand-management model

Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 458-476

Persistent link: https://www.econbiz.de/10009159931

Brand presence in digital space

Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10009792126

Towards a model of the pace brand web

Hanna, Sonya; Rowley, Jennifer - In: Tourism management : research, policies, practice 48 (2015), pp. 100-112

Persistent link: https://www.econbiz.de/10010508433

Business to business digital content marketing : marketers' perceptions of best practice

Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293

Persistent link: https://www.econbiz.de/10010433948

Online branding

Rowley, Jennifer; Bird, David - In: E-novation for competitive advantage in collaborative …, (pp. 122-142). 2011

Persistent link: https://www.econbiz.de/10009387783

A practitioner-led strategic place brand-management model

Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1782-1815

Persistent link: https://www.econbiz.de/10010235013

Antecedents of brand preference for mobile telecommunications services

Alamro, Ahmed; Rowley, Jennifer - In: The journal of product & brand management 20 (2011) 6, pp. 475-486

Persistent link: https://www.econbiz.de/10010217468

Branding destinations : symbolic and narrative representations and co-branding

Rowley, Jennifer; Hanna, Sonya - In: The journal of asset management 27 (2020) 3, pp. 328-338

Persistent link: https://www.econbiz.de/10012298800

Social media brand building strategies in B2B companies

Cawsey, Timothy; Rowley, Jennifer - In: Marketing intelligence & planning 34 (2016) 6, pp. 754-776

Persistent link: https://www.econbiz.de/10011571179