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The future of brand protection : responding to the global risk
Wilson, Jeremy M. - In: The journal of brand management : an international journal 24 (2017) 3, pp. 271-283
Persistent link: https://www.econbiz.de/10011708570
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A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André; Bobrie, François; Thebault, Marinette - In: Journal of business research : JBR 69 (2016) 1, pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
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Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.; Grammich, Clifford; Chan, Fiona - In: The journal of brand management : an international journal 23 (2016) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
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Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng; Leng, Ho Keat - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
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Why branded firms may benefit from counterfeit competition
Ding, Yucheng - 2014
Persistent link: https://www.econbiz.de/10010439809
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Branding before the brand : marks, imitations and counterfeits in pre-modern Europe
Belfanti, Carlo - In: Business history 60 (2018) 8, pp. 1127-1146
Persistent link: https://www.econbiz.de/10012042116
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The impact of perceived counterfeit luxury brand proliferation on luxury brand values and patronage intention
Srisomthavil, Natee; Nuttapol Assarut - In: Market : review for marketing theory and practice 30 (2018) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10011994706
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Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim; Trim, Peter R. J. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
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Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank; Walsh, Gianfranco; Hammes, Eva Katharina - In: European management journal 37 (2019) 3, pp. 287-298
Persistent link: https://www.econbiz.de/10012063171