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Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li; Ku, Hsiao-Hsuan - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas; Webster, Cynthia M.; Siuki, Helen - In: The journal of brand management : an international journal 28 (2021) 2, pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska; Selamet, Juhri - In: Journal of nonprofit & public sector marketing 32 (2020) 2, pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
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What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha; Phuong Nhi Nguyen Pham; Long Hoang Le - In: International review on public and non-profit marketing 19 (2022) 4, pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.; Escalas, Jennifer Edson; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
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Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
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Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda; Karabas, Ismail; King, Skyler - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 572-589
Persistent link: https://www.econbiz.de/10013465723