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Warum "Toolkits for User Innovation and Design" für ihre Nutzer Wert schaffen : eine qualitative Analyse

Schreier, Martin; Mair am Tinkhof, Astrid; Franke, Nikolaus - In: Die Unternehmung : Swiss journal of business research … 60 (2006) 3, pp. 185-201

Persistent link: https://www.econbiz.de/10003336392

The psychological effects of empowerment strategies on consumers' product demand

Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin - In: Journal of marketing 74 (2010) 1, pp. 65-79

Persistent link: https://www.econbiz.de/10003940542

Why and when consumers prefer products of user-driven firms : a social identification account

Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988

Persistent link: https://www.econbiz.de/10011338792

All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands

Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91

Persistent link: https://www.econbiz.de/10009793057

The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32

Persistent link: https://www.econbiz.de/10009782922

Complementing mass customization toolkits with user communities : how peer input improves customer self-design

Franke, Nikolaus; Keinz, Peter; Schreier, Martin - In: The journal of product innovation management : an … 25 (2008) 6, pp. 546-559

Persistent link: https://www.econbiz.de/10003761027

Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"

Schreier, Martin - 2005 - 1. Aufl

Persistent link: https://www.econbiz.de/10002509301

Connecting to place, people, and past : how products make us feel grounded

Eichinger, Isabel; Schreier, Martin; Van Osselaer, … - In: Journal of marketing 86 (2022) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10013258861

Customization in Luxury Brands : Can Valentino Get Personal?

Moreau, Page; Prandelli, Emanuela; Schreier, Martin - 2021

Luxury brands have started to offer consumers the opportunity to customize their exclusive products by making certain aesthetic decisions such as the color, fabric, or cut of their products. A robust finding in the marketing literature is that consumers place a greater value on customized versus...

Persistent link: https://www.econbiz.de/10013243782

Customization in luxury brands: can valentino get personal?

Moreau, C. Page; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing research 57 (2020) 5, pp. 937-947

Persistent link: https://www.econbiz.de/10012271990