//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotion-induced engagement in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Online-Marketing
13,230
Internet marketing
13,114
Emotion
10,805
Konsumentenverhalten
9,849
Werbewirkung
8,022
Advertising effects
7,795
Social Web
6,311
Social web
6,304
Werbung
4,400
Advertising
4,359
Markenführung
2,981
Brand management
2,980
Beziehungsmarketing
2,512
Relationship marketing
2,508
Online-Handel
2,221
Online retailing
2,219
Electronic Commerce
2,209
Markenimage
2,066
E-commerce
2,064
Brand image
2,043
Viral marketing
2,037
Virales Marketing
2,035
Marketingmanagement
1,600
Marketing management
1,585
USA
1,367
United States
1,353
Internet
1,332
Theorie
1,307
Theory
1,284
Experiment
1,231
Customer satisfaction
1,201
Kundenzufriedenheit
1,199
Cognition
1,190
Kognition
1,188
Brand
1,144
Markenartikel
1,131
Deutschland
1,129
Germany
1,076
Persönlichkeitspsychologie
1,018
more ...
less ...
Online availability
All
Undetermined
5,346
Free
1,605
Type of publication
All
Article
8,266
Book / Working Paper
1,575
Journal
2
Type of publication (narrower categories)
All
Article in journal
7,825
Aufsatz in Zeitschrift
7,825
Aufsatz im Buch
414
Book section
414
Graue Literatur
293
Non-commercial literature
293
Hochschulschrift
222
Arbeitspapier
213
Working Paper
213
Thesis
146
Conference paper
77
Konferenzbeitrag
77
Collection of articles of several authors
66
Sammelwerk
66
Aufsatzsammlung
52
Konferenzschrift
37
Collection of articles written by one author
21
Sammlung
21
research-article
15
Lehrbuch
14
Case study
13
Conference proceedings
13
Fallstudie
13
Textbook
11
Bibliografie enthalten
8
Bibliography included
8
Ratgeber
7
Reprint
7
Guidebook
6
Amtsdruckschrift
4
Government document
4
Handbook
3
Handbuch
3
Glossar enthalten
2
Glossary included
2
Mikroform
2
Rezension
2
Bibliografie
1
Festschrift
1
Forschungsbericht
1
more ...
less ...
Language
All
English
9,519
German
317
French
5
Polish
4
Czech
1
Russian
1
Spanish
1
Undetermined
1
more ...
less ...
Author
All
Septianto, Felix
40
Pelsmacker, Patrick de
28
Gierl, Heribert
27
Han, Heesup
24
Bagozzi, Richard P.
22
Dens, Nathalie
22
Loureiro, Sandra Maria Correia
22
Mattila, Anna S.
22
Jang, Soocheong
20
Huber, Frank
19
Dwivedi, Yogesh Kumar
17
Filieri, Raffaele
17
Pauwels, Koen
17
Reijmersdal, Eva A. van
17
Diehl, Sandra
16
Phau, Ian
16
Prashar, Sanjeev
16
Yoon, Sukki
16
Bauer, Hans H.
15
Law, Chun Hung Roberts
15
Esch, Franz-Rudolf
14
Ghose, Anindya
14
Grewal, Dhruv
14
Ko, Eunju
14
Sarkar, Abhigyan
14
Torres, Ivonne M.
14
Boerman, Sophie C.
13
Choi, Yung Kyun
13
Eisend, Martin
13
Kemp, Elyria
13
Michaelidou, Nina
13
Muehling, Darrel D.
13
Pham, Michel T.
13
Rita, Paulo
13
Stafford, Marla Royne
13
Wu, Linwan
13
Zúñiga, Miguel Ángel
13
Bigné Alcañiz, J. Enrique
12
Dahlén, Micael
12
Hudders, Liselot
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
14
National Bureau of Economic Research
11
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
5
Technische Universität Braunschweig
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Erasmus Research Institute of Management
2
NetLibrary, Inc
2
OECD
2
Peter Lang GmbH
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eric Cuvillier <Firma>
1
European Advertising Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
more ...
less ...
Published in...
All
Journal of business research : JBR
429
Journal of retailing and consumer services
305
Journal of marketing communications
173
International journal of advertising : the review of marketing communications
162
International journal of hospitality management
156
International journal of internet marketing and advertising : IJIMA
150
Psychology & marketing
126
International journal of advertising : the quarterly review of marketing communications
100
Journal of promotion management : innovations in planning and applied research
100
The journal of product & brand management
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
94
The journal of brand management : an international journal
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Journal of promotion management : JPM
79
Tourism management : research, policies, practice
79
Journal of advertising research
74
European journal of marketing : EJM
70
International journal of consumer studies
70
International journal of electronic marketing and retailing : IJEMR
69
Marketing letters : a journal of research in marketing
69
Journal of marketing research : JMR
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
67
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Marketing intelligence & planning
64
Asia Pacific journal of marketing and logistics
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
62
Journal of hospitality marketing & management
62
Cogent business & management
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
International journal of contemporary hospitality management
55
Journal of travel and tourism marketing
55
Journal of internet commerce
54
Journal of advertising : official publication of the American Academy of Advertising
51
Journal of marketing
50
Young consumers : insight and ideas for responsible marketers
49
European journal of marketing
48
The journal of consumer marketing
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
more ...
less ...
Source
All
ECONIS (ZBW)
9,823
Other ZBW resources
19
BASE
1
Showing
1
-
10
of
9,843
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
2
Emotion
induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
3
Cognitive and emotional processes in individuals and commercial web sites
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of business and psychology
24
(
2009
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10003848108
Saved in:
4
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Saved in:
5
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
6
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
7
Effects of reputation and website quality on online consumers'
emotion
, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
8
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
9
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
10
Using rational and emotional appeals in online advertisements for Muslim customers
Behboudi, Mehdi
;
Vazifehdoust, Hossein
;
Najafi, Kobra
; …
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10010256749
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->