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Servicescape interior design and consumers' personality impressions

Orth, Ulrich R.; Heinrich, Frauke; Malkewitz, Keven - In: The journal of services marketing 26 (2012) 3, pp. 194-203

Persistent link: https://www.econbiz.de/10009568244

Servicescape interior design and consumers' personality impressions

Orth, Ulrich R.; Heinrich, Frauke; Malkewitz, Keven - In: Journal of Services Marketing 26 (2012) 3, pp. 194-203

Purpose – The personality impressions evoked by service environments play a key role in attracting and retaining customers. This paper explores the interior design of service and retail environments, and links the designer perspective with the consumer perspective to assist managers in...

Persistent link: https://www.econbiz.de/10014905383

Gender and personality drivers of consumer mixed emotional response to advertising

Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80

Persistent link: https://www.econbiz.de/10003987010

Formation of consumer price expectation based on package design : attractive and quality routes

Orth, Ulrich R.; Campana, Daniela; Malkewitz, Keven - In: Journal of marketing theory and practice 18 (2010) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10003947365

The accuracy of design-based judgments : a constructivist approach

Orth, Ulrich R.; Malkewitz, Keven - In: Journal of retailing 88 (2012) 3, pp. 421-436

Persistent link: https://www.econbiz.de/10009622980

The influence of nostalgic memories on consumer exploratory tendencies : echoes from scents past

Orth, Ulrich R.; Bourrain, Aurelie - In: Journal of retailing and consumer services 15 (2008) 4, pp. 277-287

Persistent link: https://www.econbiz.de/10003729839

Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...

Orth, Ulrich R.; Marchi, Renata de - In: Journal of marketing theory and practice 15 (2007) 3, pp. 219-233

Persistent link: https://www.econbiz.de/10003745463

Package design as a communications vehicle in cross-cultural values shopping

Limon, Yonca; Kahle, Lynn R.; Orth, Ulrich R. - In: Journal of international marketing 17 (2009) 1, pp. 30-57

Persistent link: https://www.econbiz.de/10003859516

Package design as a communications vehicle in cross-cultural values shopping

Limon, Yonca; Kahle, Lynn R.; Orth, Ulrich R. - In: Vorträge zur Hochschultagung 2009 der Agrar- und …, (pp. 239-246). 2009

Persistent link: https://www.econbiz.de/10003870073

The influence of evoked nostalgic memories on consumers' response to brand communications

Gal, Steffi - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003872692