Similar Search Results

Kapferer, Jean-Noël - In: The journal of brand management : an international journal 21 (2014) 9, pp. 716-726

Persistent link: https://www.econbiz.de/10010514132

Kapferer, Jean-Noël; Tabatoni, Olivier - In: Journal of strategic management education : JSME 7 (2011) 4, pp. 271-286

Persistent link: https://www.econbiz.de/10009551520

Ijaouane, Vincent; Kapferer, Jean-Noël - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 1, pp. 24-29

Persistent link: https://www.econbiz.de/10009490052

Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340

Persistent link: https://www.econbiz.de/10011417733

Kapferer, Jean-Noël; Klippert, Cindy; Leproux, Lara - In: Journal of revenue and pricing management 13 (2014) 1, pp. 2-11

Persistent link: https://www.econbiz.de/10010349053

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133

Persistent link: https://www.econbiz.de/10011524047

Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: Sustainable luxury : managing social and environmental …, (pp. 94-107). 2015

Persistent link: https://www.econbiz.de/10010465438

Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 21 (2014) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10010234577

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 31 (2022) 3, pp. 351-367

Persistent link: https://www.econbiz.de/10013164339

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 132 (2021), pp. 301-313

Persistent link: https://www.econbiz.de/10012581682