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Consumer behaviour
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Brand management
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83
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81
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78
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76
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73
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73
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72
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71
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69
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68
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68
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67
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65
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64
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63
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63
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61
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61
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58
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56
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55
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55
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54
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53
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European journal of marketing : EJM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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The international review of retail, distribution and consumer research
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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SpringerLink / Bücher
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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RePEc
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BASE
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EconStor
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Showing
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date (oldest first)
1
Art as a means to recreate
luxury
brands'
rarity
and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
2
The impact of brand penetration and awareness on
luxury
brand
desirability
: a cross country analysis of the relevance of the
rarity
principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
3
Beyond
rarity
: the paths of
luxury
desire : how
luxury
brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
4
Which consumers believe
luxury
must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
5
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
6
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
7
Managing heritage brands : a study of the sacralization of heritage stores in the
luxury
industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
8
The allure of brand heritage : the Chinese acquisition of an Italian
luxury
pen maker
Vecchi, Alessandra
- In:
Journal of international business and economics : JIBE
14
(
2014
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10010407329
Saved in:
9
Could there be a
luxury
brand originating from the Czech Republic? : the case of Czech watchmaker manufacture Prim 1949
Král, Petr
- In:
Central European business review : CEBR
2
(
2013
)
3
,
pp. 15-21
Persistent link: https://www.econbiz.de/10010344406
Saved in:
10
Is it love or just like? : Generation Z's brand relationship with
luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
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