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The determinants of eWoM in social commerce : the role of perceived value, perceived enjoyment, trust, risks, and satisfaction
Rouibah, Kamel; Al-Qirim, Nabeel; Hwang, Yujong; Pouri, … - In: Journal of global information management 29 (2021) 3, pp. 75-102
Persistent link: https://www.econbiz.de/10012508170
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The dual roles of trust and risk in sport consumer decision-making in social commerce : an information adoption model
Chiu, Weisheng; Cho, Heetae; Chua, Hui Mei - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 267-283
Persistent link: https://www.econbiz.de/10014475744
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Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
Cabeza-Ramírez, L. Javier; Sánchez-Cañizares, Sandra … - In: Technological forecasting & social change : an … 184 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013547818
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To have or have not : buy buttons on social platforms
Martínez-López, Francisco J.; Li, Yangchun; Su, Wan; … - In: Journal of business research : JBR 105 (2019), pp. 33-48
Persistent link: https://www.econbiz.de/10012128476
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Decision-making styles of restaurant deal consumers who use social commerce
Seo, Sunhee; Moon, Sunjin - In: International journal of contemporary hospitality management 28 (2016) 11, pp. 2493-2513
Persistent link: https://www.econbiz.de/10011641547
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Transforming homo economicus into homo ludens : a field experiment on gamification in a utilitarian peer-to-peer trading service
Hamari, Juho - In: Electronic commerce research and applications 12 (2013) 4, pp. 236-245
Persistent link: https://www.econbiz.de/10010504871
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Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad - In: International journal of electronic marketing and … 10 (2019) 2, pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
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Uncertainty avoidance and consumer cognitive innovativeness in e-commerce
Sohaib, Osama; Kang, Kyeong; Miliszewska, Iwona - In: Journal of global information management : an official … 27 (2019) 2, pp. 59-77
Persistent link: https://www.econbiz.de/10012017828
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A Study of Social Media Marketing and Perceived Risk in Online Shopping of Electronic Goods in India
Kumar, Anil - 2017
video, and online photo uploading along with the online shopping and perceived risk. The research uses the exploratory and …
Persistent link: https://www.econbiz.de/10014121333
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Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia - In: International journal of technology marketing : IJTMkt 17 (2023) 2, pp. 125-147
Persistent link: https://www.econbiz.de/10014310262