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Estimating demand for mobile applications in the new economy
Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
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The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Alnawas, Ibrahim; Aburub, Faisal - In: Journal of retailing and consumer services 31 (2016), pp. 313-322
Persistent link: https://www.econbiz.de/10011528732
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Predicting mobile app usage for purchasing and information-sharing
Taylor, David G.; Levin, Michael - In: International journal of retail & distribution management 42 (2014) 8, pp. 759-774
Persistent link: https://www.econbiz.de/10010391130
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Which consumers are more likely to adopt a retirement app and how does it explain mobile technology-enabled retirement engagement?
Hentzen, Janin K.; Hoffmann, Arvid O. I.; Dolan, Rebecca M. - In: International journal of consumer studies 46 (2022) 2, pp. 368-390
Persistent link: https://www.econbiz.de/10013162226
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Marketing research on mobile apps : past, present and future
Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid; Wilson, Alan M.; McLean, Graeme J. - In: Psychology & marketing 39 (2022) 1, pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
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The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps
Akdim, Khaoula; Casaló, Luis V.; Flavián Blanco, Carlos - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209660
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To understand the life cycle and customer adoption of mobile apps in modern India
Malik, Rajeshwari - In: International journal of electronic customer … 12 (2020) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10012509235
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Factors driving consumer engagement and intentions with gamification of mobile apps
Kamboj, Shampy; Rana, Shruti; Drave, Vinayak A. - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 17-35
Persistent link: https://www.econbiz.de/10012292154
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When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho - In: Information systems research : ISR 31 (2020) 3, pp. 835-847
Persistent link: https://www.econbiz.de/10012298128