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Scarcity promotions : customer...
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Consumer behaviour
Konsumentenverhalten
9
Bibliometrics
3
Bibliometrie
3
Hotel industry
3
Hotellerie
3
Internet marketing
3
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Relationship marketing
3
Sales promotion
3
Verkaufsförderung
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
Bundled pricing
2
Confidence
2
Cultural heritage
2
Discount framing
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Emotion
2
India
2
Jugendliche
2
Kulturgüter
2
Markenführung
2
Meta-Analyse
2
Meta-analysis
2
Online retail
2
Partitioned pricing
2
Retail trade
2
Sexuality
2
Sexualität
2
Shipping surcharge
2
Social Web
2
Social web
2
Vertrauen
2
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Article
9
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9
Aufsatz in Zeitschrift
9
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English
9
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Dewani, Prem Prakash
9
Behl, Abhishek
3
Nigam, Achint
3
Malhan, Mohit
2
Pereira, Vijay
2
Del Giudice, Manilo
1
Dwivedi, Yogesh Kumar
1
Gangwar, Ayushi
1
Harikrishnan P. K.
1
Kulashri, Aditya
1
Mathur, Sameer
1
Mukherjee, Sumitava
1
Ogbeibu, Emmanuel Akaehomen Abumere
1
Rawat, Gargi
1
Sahay, Arvind
1
Vaz, Daicy
1
Verma, Deepak
1
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Journal of business research : JBR
2
Journal of global information management
2
International journal of consumer studies
1
Journal for global business advancement : JGBA
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of Indian business research
1
Journal of global marketing
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ECONIS (ZBW)
9
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1
Scarcity promotions and consumer aggressions : a theoretical framework
Harikrishnan P. K.
;
Dewani, Prem Prakash
;
Behl, Abhishek
- In:
Journal of global marketing
35
(
2022
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10013361615
Saved in:
2
Consumer engagement through conditional promotions : an exploratory study
Nigam, Achint
;
Dewani, Prem Prakash
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012799477
Saved in:
3
Box office collection of sequel movies : exploring brand extension effect
Dewani, Prem Prakash
;
Malhan, Mohit
;
Mathur, Sameer
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 288-311
Persistent link: https://www.econbiz.de/10012613981
Saved in:
4
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
5
Price discount framings on product bundles with shipping surcharges in the Indian market : examining the weighted-additive and reference-dependent models
Sahay, Arvind
;
Mukherjee, Sumitava
;
Dewani, Prem Prakash
- In:
Journal of Indian business research
7
(
2015
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10011350168
Saved in:
6
Social exclusion and consumer responses : a comprehensive review and theoretical framework
Rawat, Gargi
;
Dewani, Prem Prakash
;
Kulashri, Aditya
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1537-1563
Persistent link: https://www.econbiz.de/10013411949
Saved in:
7
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
8
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
9
Secondary consumer socialisation and adoption of e-commerce : a qualitative inquiry
Gangwar, Ayushi
;
Dewani, Prem Prakash
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
4
,
pp. 465-486
Persistent link: https://www.econbiz.de/10014308725
Saved in:
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