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Multisensory Design of Retail Environments : Vision, Sound, and Scent

Sarstedt, Marko; Imschloß, Monika; Adler, Susanne - 2023

Chapter 1 Experience retail environments with (almost) all senses -- Chapter 2 Vision -- 2.1 Why visual stimuli? -- 2.2 The devil is in the details: How visual stimuli affect consumers -- 2.3 The whole is greater than the sum of its parts: How the visual context influences consumer behavior --...

Persistent link: https://www.econbiz.de/10014337017

Warm ambient scents nudge consumers to favour premium brands and right-wing parties

Lichters, Marcel; Adler, Susanne; Sarstedt, Marko - In: Marketing : ZFP ; journal of research and management 42 (2020) 4, pp. 22-34

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Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines

Sarstedt, Marko; Adler, Susanne; Rau, Lea; Schmitt, Bernd - In: Psychology & marketing 41 (2024) 6, pp. 1254-1270

Persistent link: https://www.econbiz.de/10014531212

Forty years of context effect research in marketing : a bibliometric analysis

Adler, Susanne; Schöniger, Martina Katharina; … - In: Journal of business economics : JBE 94 (2024) 3, pp. 437-466

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Market segmentation with mixture regression models : understanding measures that guide model selection

Sarstedt, Marko - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 3, pp. 228-246

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Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences

Lichters, Marcel - 2015

Persistent link: https://www.econbiz.de/10011410832

The influence of serotonin deficiency on choice deferral and the compromise effect

Lichters, Marcel; Brunnlieb, Claudia; Nave, Gideon; … - In: Journal of marketing research : JMR 53 (2016) 2, pp. 183-198

Persistent link: https://www.econbiz.de/10011485255

How durable are compromise effects?

Lichters, Marcel; Müller, Holger; Sarstedt, Marko; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4056-4064

Persistent link: https://www.econbiz.de/10011553896

Individual psychological ownership : concepts, evidence, and implications for research in marketing

Jussila, Iiro; Tarkiainen, Anssi; Sarstedt, Marko; … - In: Journal of marketing theory and practice 23 (2015) 2, pp. 121-139

Persistent link: https://www.econbiz.de/10011300920

Special issue on psychological ownership : a concept of value to the marketing field

Jussila, Iiro (contributor); Tarkiainen, Anssi (contributor) - 2015

Persistent link: https://www.econbiz.de/10011300924