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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
13
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
Designation of origin
6
Herkunftsbezeichnung
6
Chile
4
Consumer attitudes
4
Brand
3
China
3
Markenartikel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism
3
Tourism marketing
3
Tourismus
3
Tourismusmarketing
3
Weinbau
3
Wine industry
3
Australia
2
Australien
2
Canada
2
Charity
2
Country identity and image
2
Cross-cultural research
2
Cultural identity
2
Demographics
2
Fundraising
2
Kanada
2
Kulturelle Identität
2
Measurement
2
Messung
2
Nation brand dimensions and facets
2
Nation brand molecule
2
National culture
2
Nationalkultur
2
Personality trait
2
Persönlichkeitsmerkmal
2
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14
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13
Aufsatz in Zeitschrift
13
research-article
1
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English
14
Author
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Rojas-Méndez, José I.
13
Papadopoulos, Nicolas G.
5
Murphy, Steven A.
3
Davies, Gary
2
Parasuraman, A.
2
Rod, Michel
2
Ahmed, Sadrudin A.
1
Claro-Riethmüller, Rodrigo
1
Cleveland, Mark
1
El Banna, Alia
1
Gallito, Elena
1
Harcar, Talha
1
Kara, Ali
1
Kucukemiroglu, Orsay
1
Laroche, Michel
1
Le Nestour, Manon
1
Madran, Canan
1
Massi, Marta
1
Mittelman, Robert
1
Papadopoulos, Nicolas
1
Papadopulos, Nicolas
1
Rojas-Méndez, José
1
Spiller, Achim
1
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Journal of business research : JBR
4
Journal of food products marketing
2
Corporate reputation review : an international journal
1
International marketing review
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of targeting, measurement and analysis for marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
13
Other ZBW resources
1
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1
Consumer pandemic animosity : scale development and validation
Rojas-Méndez, José
;
Massi, Marta
;
Gallito, Elena
- In:
International marketing review
39
(
2022
)
6
,
pp. 1417-1442
Persistent link: https://www.econbiz.de/10013455470
Saved in:
2
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Saved in:
3
Consumer preferences of store brands : role of prior experiences and value consciousness
Kara, Ali
;
Rojas-Méndez, José I.
;
Kucukemiroglu, Orsay
; …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
2
,
pp. 127-137
Persistent link: https://www.econbiz.de/10003876472
Saved in:
4
Acceptance of genetically modified foods with health benefits : a study in Germany
Rojas-Méndez, José I.
;
Ahmed, Sadrudin A.
; …
- In:
Journal of food products marketing
18
(
2012
)
3
,
pp. 200-221
Persistent link: https://www.econbiz.de/10009553003
Saved in:
5
Understanding attitude and behavior of Canadian consumers toward organic wine
Rojas-Méndez, José I.
;
Le Nestour, Manon
;
Rod, Michel
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10011432268
Saved in:
6
The US brand personality : a Sino perspective
Rojas-Méndez, José I.
;
Murphy, Steven A.
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1028-1034
Persistent link: https://www.econbiz.de/10009755366
Saved in:
7
Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.
;
Papadopoulos, Nicolas G.
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
Saved in:
8
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
9
Exploring consumer's needs and motivations in online social lending for development
Mittelman, Robert
;
Rojas-Méndez, José I.
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
4
,
pp. 309-333
Persistent link: https://www.econbiz.de/10010234744
Saved in:
10
Measuring and positioning nation brands : a comparative brand personality approach
Rojas-Méndez, José I.
;
Papadopulos, Nicolas
;
Murphy, …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10009741994
Saved in:
1
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