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Consumer behaviour
Konsumentenverhalten
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Social Web
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Theorie
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12,731
Product quality
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8,246
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8,208
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8,170
Brand image
6,974
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6,939
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6,166
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6,154
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6,070
Customer satisfaction
6,019
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5,851
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5,801
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5,427
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5,094
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4,944
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4,752
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Han, Heesup
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95
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83
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81
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80
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79
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78
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76
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75
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73
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73
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70
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68
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68
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67
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67
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65
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64
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63
Stavins, Joanna
62
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61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
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50
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Journal of business research : JBR
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Journal of retailing and consumer services
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International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Asia Pacific journal of marketing and logistics
391
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European Journal of Marketing
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Journal of Consumer Marketing
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The journal of brand management : an international journal
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European journal of marketing : EJM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
319
Journal of travel and tourism marketing
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Journal of marketing management : MM
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Journal of retailing
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Cogent business & management
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Journal of marketing communications
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International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
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SpringerLink / Bücher
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
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Technological forecasting & social change : an international journal
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International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
150
BASE
38
EconStor
23
Showing
1
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81,935
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1
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
Saved in:
2
Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.
;
Metzger, Miriam J.
;
Pure, Rebekah
; …
- In:
Electronic commerce research
14
(
2014
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
Saved in:
3
When do consumers value positive vs. negative reviews? : an empirical investigation of confirmation bias in online word of mouth
Yin, Dezhi
;
Mitra, Sabyasachi
;
Zhang, Han
- In:
Information systems research : ISR
27
(
2016
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011460163
Saved in:
4
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
5
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
6
A picture is worth a thousand words : how images influence information quality and information load in online reviews
Zinko, Robert
;
Stolk, Paul
;
Furner, Zhan
;
Almond, Brad
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 775-789
Persistent link: https://www.econbiz.de/10012419597
Saved in:
7
Online word-of-mouth and market structure
Santos, Carlos Daniel
- In:
Portuguese economic journal
19
(
2020
)
3
,
pp. 267-283
Persistent link: https://www.econbiz.de/10012497401
Saved in:
8
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
9
The role of electronic word of mouth in reducing information asymmetry : an empirical investigation of online hotel booking
Manes, Eran
;
Tchetchik, Anat
- In:
Journal of business research : JBR
85
(
2018
),
pp. 185-196
Persistent link: https://www.econbiz.de/10011815488
Saved in:
10
An empirical investigation of online review diagnosticity
Raju, G. Amar
;
Joseph, Dennis
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011756954
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