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The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda; Panggati, Ignatius Enda - In: Journal of relationship marketing : innovations and … 21 (2022) 2, pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
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Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad - In: Journal of destination marketing & management 20 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
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COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad; Parrey, Shakir Hussain; Gulzar, Rafia - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
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Reacting to the COVID-19 pandemic through digital connectivity with customers : the Italian experience
Bettiol, Marco; Capestro, Mauro; Di Maria, Eleonora; … - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 305-330
Persistent link: https://www.econbiz.de/10012662336
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The moderating impact of COVID-19 attitudes on customer brand engagement and loyalty
Ping, Yanni; Buoys, Alexander - In: Review of business : interdisciplinary journal on risk … 42 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10013163486
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Contactless but loyal customers : the roles of anxiety and sociability in the hotel service context
Li, Mingfei; Huang, Shanshan - In: Journal of retailing and consumer services 66 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209687
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How does CSR of food company affect customer loyalty in the context of COVID-19 : a moderated mediation model
Zhang, N. - In: International journal of corporate social … 7 (2022) 1, pp. 1-10
Because of COVID-19 in the world, enterprises and consumers pay more and more attention to environmental protection, food safety and health issues. The purpose of this paper is to take China's food company as an example to study the impact of CSR on customer loyalty, mediating effects of company...
Persistent link: https://www.econbiz.de/10012807934
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Effects of COVID-19 on well-being and customer loyalty : a life event perspective
Sauer, Nicola E.; Hofmann, Verena; Hebborn, Heike; … - In: Marketing : ZFP ; journal of research and management 45 (2023) 2, pp. 35-48
Persistent link: https://www.econbiz.de/10014306384
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Evaluating the influence of service quality factors in the digital hospitality industry during the COVID-19 pandemic
Gheibdoust, Hamed; Gilaninia, Shahram; Taleghani, Mohammad - In: International journal of networking and virtual … 28 (2023) 1, pp. 18-35
Persistent link: https://www.econbiz.de/10014315028