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Understanding satisfied and dissatisfied hotel customers : text mining of online hotel reviews
Berezina, Katerina; Bilgihan, Anil; Cobanoglu, Cihan; … - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 1-24
Persistent link: https://www.econbiz.de/10011453950
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Why do consumers stay when things are bad and leave when things are good?
Leisen Pollack, Birgit - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 191-206
Persistent link: https://www.econbiz.de/10010490480
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Customer satisfaction and loyalty : a case study from the banking sector
Rahman, Hasebur - In: Central European business review : CEBR 2 (2013) 4, pp. 15-23
Persistent link: https://www.econbiz.de/10010345391
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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
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Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
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Service quality and customer delight : considering the mediating role of satisfaction and loyalty
Nazeri, Ali; Kazemi, Seyed Mohamad Mehdi; Shahriyari, Rozita - In: International journal of management development : IJMD 2 (2022) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10013256638