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A service perspective on IBM's...
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Customer satisfaction
Brand management
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Journal of retailing and consumer services
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45
International journal of hospitality management
31
The journal of services marketing
31
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22
The service industries journal
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Psychology & marketing
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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10
Journal of the Academy of Marketing Science
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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European journal of marketing : EJM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of service management
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Journal of travel and tourism marketing
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International journal of services and operations management
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Journal of marketing
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
8
Cogent business & management
7
International journal of internet marketing and advertising : IJIMA
7
International journal of services and operations management : IJSOM
7
Nepalese journal of economics : a publication of Uniglobe College
7
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business excellence
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Inventi impact: retailing & consumer services
6
Journal of Islamic marketing
6
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Managing service quality : MSQ ; an international journal
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European journal of marketing
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ECONIS (ZBW)
1,141
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1
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
2
Effect of quality products, services and
brand
on customer satisfaction at McDonald's
Priyono, Priyono Iyon
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012145738
Saved in:
3
The effects of
brand
relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
4
Factors affecting Jordanian consumer loyalty toward cellular phone
brand
Al-Hawary, Sulieman Ibraheem Shelash
;
Harahsheh, Sara …
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
Saved in:
5
The roles of perceived quality, trust, and satisfaction in predicting
brand
loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
Saved in:
6
A
brand
like a friend : how
brand
likeability influences
brand
perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
Saved in:
7
The influence of
brand
experiences onbrand loyalty : a studyon Air Serbia
Mandarića, Marija
;
Sekulića, Dejan
;
Lazović, Suzana
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
14
(
2023
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10014634573
Saved in:
8
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
9
Brand
marketing : building winning
brand
strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
10
Antecedents of
brand
loyalty : an empirical study in mobile telecom sector
Kapil, Kanwal
;
Kapil, Sheeba
- In:
International journal of Indian culture and business …
3
(
2010
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003910757
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