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Cultural differences in a restaurant's communication with unsatisfied customers : the case of tripadvisor
Żbikowska, Agnieszka - In: Folia oeconomica Stetinensia : FOS 20 (2020) 2, pp. 485-493
Persistent link: https://www.econbiz.de/10012628191
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Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin; Nuttawut Rojniruttikul - In: Corporate Practices: Policies, Methodologies, and …, (pp. 247-261). 2024
Persistent link: https://www.econbiz.de/10014564136
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The emergence of social media as a contemporary marketing practice
Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017
Persistent link: https://www.econbiz.de/10011531135
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Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef; Elrehail, Hamzah; Bayram, Pelin; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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The role of self-efficacy, trust, and experience and the mediating effects of satisfaction in the choice of C2C e-commerce among young adults
Leonard, Lori N. K.; Jones, Kiku - In: Journal of electronic commerce in organizations : the … 7 (2009) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10003862991
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Investigating factors affecting electronic word-of-mouth
Chouhan, Vineet - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 119-135). 2016
Persistent link: https://www.econbiz.de/10011430620
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The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks
Barreda, Albert A.; Bilgihan, Anil; Kageyama, Yoshimasa - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 16-36
Persistent link: https://www.econbiz.de/10011289292
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su; Aali, Abdulrahman Yousef al-; Heinrichs, … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 225-235
Persistent link: https://www.econbiz.de/10011339344